Today FDA launched its latest initiative set forth as part of the New Era of Smarter Food Safety blueprint: The FDA New Era of Smarter Food Safety Low- or No-Cost Tech-Enabled Traceability Challenge. The agency is asking technology providers, entrepreneurs and innovators to come forward and develop traceability technology tools that are scalable and affordable for food operations of all sizes.

“Too many Americans suffer from foodborne illnesses every year. Making the food supply more digitally enabled and food more traceable will speed the response to outbreaks and deepen our understanding of what causes them and how to prevent them from happening again,” said Acting FDA Commissioner Janet Woodcock, M.D. in an agency release “One of the FDA’s highest priorities is protecting consumers from foodborne illnesses. We hope to find new, innovative ways to encourage firms of all sizes to voluntarily adopt tracing technologies that can help our nation modernize the way we work together to determine possible sources of foodborne illnesses as quickly as possible to keep Americans safe.”

Additional information about the challenge, which ends on July 30, can be found on the precisionFDA website.