If you are unfamiliar with the concept, a tasting event allows people to sample small quantities of a large variety of foods and drinks. Tastings are becoming increasingly popular as people clamor for the opportunity to explore new food experiences, be they new ingredients, new flavor combinations, new presentations, or new brands. Though wineries have long been known to offer tasting opportunities to guests, other types of businesses in the food industry have started to experiment with the tasting model. Because tastings tend to be fun and social experiences, charities are also organizing an increasing number of tastings to entice donors to engage with their cause.
Though people might consume less food and drink during a tasting than they would during a more traditional meal, the standard rules for food safety still apply. In planning and preparing the food and drink for your tasting event, you need to remember the following information about food safety and maintain safe practices to keep your guests safe.
Food safety is always a matter of life and death. Food contamination can cause debilitating and perhaps deadly diseases, even in people who were previously hale and hearty. Hundreds of thousands of people die every year after consuming contaminated food, and many of those deaths take place within our most vulnerable populations: children, the elderly, the sick, and the impoverished. The human loss and financial impact of foodborne illnesses are severe, amounting to high costs for families, companies, and countries in the form of healthcare expenses, work absences, reputational damage, and more.
A tasting may seem like a convenient, casual, and cool event option, but like other events involving food and drink, tastings must adhere to food safety standards to ensure everyone involved remains safe.
Any professional purveyor of food or drink should understand and maintain standard food safety practices as mandated by the FDA, state health departments, and other regulatory bodies. These rules most often involve the cleanliness of personnel, sanitary facilities and equipment, and clean processes for manufacturing, processing, packing, and more. These rules and best practices remain relevant to tasting events and any retail or institutional event that provides any quantity of food and beverage.
Because tastings are less common, food service professionals may be less familiar with specific practices involved in preparing and serving food and drink at these types of events. Here are some essential practices food handlers need to adhere to when conducting tastings:
Restaurants, wineries, and other organizations interested in offering tasting experiences can benefit from memorizing these more niche best practices, but in truth, many of these practices are intuitive to those with a comprehensive understanding of food safety. All businesses within the food service industry should strive to develop a safety culture in which staff respect core values of food safety and instinctively act to reduce or eliminate all potential sources of food contamination.
Tasting events held in retail or institutional settings must adhere to the FDA’s food code and state regulations on food handling. However, individuals who prepare food at home and serve it at a private gathering are not held to the same rigorous standards, even if they are volunteers providing food to community events. Still, individuals should consider upholding a few basic food safety practices to reduce the possibility of harmful contamination during private tastings, such as:
Because private and community tastings might involve food and drink preparation from multiple parties, event organizers might try to coordinate food safety practices to reduce the possibility of contamination. They can rely on community event marketing tactics — such as sharing printed materials locally and strategically communicating through different digital channels — to get the word out about the event, as well as ensure food safety. Using graphics tools to produce posters or flyers explaining different food-safe practices can help everyone understand their responsibilities for the event and remind everyone of essential behaviors for keeping food safe.
Food safety is an absolute necessity for your tasting event, but it isn’t the only element you need to make it safe. Contamination should be a major concern, but other issues can also cause guests discomfort and distress, which will ultimately make your event unsuccessful. Here are some tips and tricks you might follow to make sure your first tasting goes off without a hitch:
Tasting events allow people to explore new and exciting foods and beverages in a safe, comfortable space. Make sure to have proper supplies available, keep food fresh, and ensure all dishware is clean. If you understand and follow all relevant practices to support food safety, you can ensure that your event delivers on guest expectations and achieves your objectives with fun and flair.