Use Homophily to Deliver Food Safety Message
Watch part I of the video with Frank Yiannas: Apply Behavioral Science Techniques to Food SafetyWho is your company charging with delivering the food safety message? Are they believable? Frank Yiannas, vice president of food safety at Walmart, provides insights about how companies should be spreading their message when implementing a behavior-based food safety program. By applying the principle of homophily, companies (especially global organizations) can communicate more effectively with employees—and in a more believable way.
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