With federal policies and priorities continuing to shift under the current administration, companies need to stay focused on protecting consumers and their businesses. While regulatory agencies have committed to improving the recall process, the industry must still shoulder the responsibility of protecting consumers when something goes wrong. The way recalls are managed impacts consumer trust, public health, business continuity, and brands’ reputations, for better or worse. The negative impact of recalls often grows exponentially when companies and their trading partners are reactive vs. prepared. That’s where resilient supply chains come in.

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