On December 6, the FDA and Stop Foodborne Illness will co-host the ninth complimentary webinar in the ongoing series, Collaborating on Culture in the New Era of Smarter Food Safety.

This webinar, which will take place from 12:00pm-1:00pm EST, is entitled “Food Safety Culture: Storytelling to Shape, Reinforce, and Inspire” and will focus on the importance of storytelling in building and reinforcing a strong food safety culture.

Guest speakers include:

• Jeff Almer, Constituent Food Safety Advocate, Stop Foodborne Illness
• Jorge Hernandez, Quality Assurance Vice President, The Wendy’s Company
• Lone Jespersen, Principal and Founder, Cultivate SA
• Conrad Choiniere, PhD, Director, Office of Analytics and Outreach, Center for Food Safety and Applied Nutrition, FDA

The webinar series features experts from the public and private sectors in a collaborative exchange of ideas and experiences related to the importance of a robust food safety culture in helping to ensure safe food production. The series supports the FDA’s New Era of Smarter Food Safety blueprint, which states that dramatic improvements in reducing the burden of foodborne illness cannot be made without doing more to influence the beliefs, attitudes, and, most importantly, the behaviors of people and the actions of organizations.

Those interested in attending can register here. You can learn more about the series and listen to recordings of past webinars by visiting Collaborating on Culture in the New Era of Smarter Food Safety.