Asia Pacific is the fastest growing region in the world; by 2030, two thirds of the global middle class will live in this region. Forecasts show that more than 30 percent of global private consumption will fall within Asia Pacific, and the food industry remains at the center of this explosive growth. The retail value of F&B products will grow to three trillion dollars by 2020. Global and regional food manufacturers understand the value of this opportunity very well, as is reflected in the huge investments being made by food companies in manufacturing, distribution, R&D, innovation and supply chain management.
In order to do justice to the opportunities offered by Asia, the food industry must build on the progress it has already made. According to Pradeep Pant, key note speaker at the Global Food Safety Conference, that concluded in Kuala Lumpur last week.
Pant, a highly experienced senior business leader, now involved in business consulting and education, after over 37 years of experience in the FMCG industry, was previously Executive Vice President and President of Asia Pacific (AP) and Eastern Europe, Middle East and Africa (EEMEA) for Mondelēz International.
Pant highlights four key points that should be taken into consideration:
- Start Local: Food safety is a global challenge, with various international standards setting the benchmark. As with any aspect of business, the application of these global standards needs to be examined and understood through a local lens with the consumer at the forefront. This in turn will lead to sound policy solutions that are relevant to governments, businesses and the consumers they serve. In Asia, several factors need to be considered when building a food safety culture, such as national diets and traditions, as well as religious, political and social values.
- Common Purpose: In order to take advantage of the immense opportunities in Asia, Governments, businesses and civil societies will need to have a common purpose – a shared vision. This is the path to partnership – there will be a lot of debate and discussion in establishing a common purpose, but this cornerstone is vital to success.
- Shared Responsibility: Once the various stakeholders have defined the common purpose, it is critical that they identify joint initiatives across the technical and cultural dimensions and deploy the necessary resources behind them.
- Personal Leadership & Action: Once there is a sense of Shared Purpose, there is a need for the coming together of technical and societal leadership to harness their individual commitments to the consumer. These goals cannot be accomplished in isolation – it takes a whole community to embed a culture of food safety, and responsible leadership to build this community. Leaders in their respective fields, be it technical, political or educational, have a role to articulate a vision of partnership that goes beyond their day-to-day interactions. Effective leaders can and must break down silos and seek out collaboration with new partners across the political and cultural divide. Together, they can foster a climate of trust among consumers, businesses and governments that will provide the foundation of a thriving food safety culture.
Pant called global leaders of the food industry to take charge in making food better and safer for consumers in Asia and beyond.
Source: Food Industry Asia