Many have seen some variation of the bell curve used to visualize the distribution of the five personality types of technology adopters (see Figure 1). These personality types were first ideated by Beal and Bohlen to highlight personality types that were more or less likely to adopt new technology in agriculture. This model has been expanded to include many other types of technology and is still used today.
Which type are you? While it can be fun dinner conversation to compare and contrast your tech enthusiast friends who always have the latest iPhone with laggard pals who insist on using a flip phone, is it possible that self-awareness of your product adoption personality could be vital to your personal and professional success?
Are you an early adopter who is excited and interested by how new technology offerings can change how you live and work? Or are you perhaps a member of the late majority that prefers to play it safe? More importantly, does your product adoption personality serve you in your career? Or does your resistance to change impede your company’s ability to thrive in a competitive marketplace where embracing innovation is key to protecting your product and brand? If the answer is yes, it may be worth keeping that propensity in mind as you make technology decisions at work.
We are each complex human beings who unintentionally bring our unique biases and habits to work with us. Rather than letting those biases and habits control our decisions, we can choose to be aware of our tendencies towards important issues like choosing whether to invest in new technology and approach problems through a less biased lens. When it comes to something as important as food safety and brand equity, we can’t afford to let our biases be in control. It is important to know that any technology provider worth their salt will happily answer questions and even let you try their solution. This firsthand experience is invaluable when choosing to invest in new solutions. Knowledge is powerful and you may be surprised at where it leads.
