Counterfeit alcoholic beverages keep claiming lives, like in this latest case in the state of Punjab in India. To curb the consumption of alcohol, the Indian government has imposed high taxes on alcoholic beverages, with the effect of increased illegal alcohol production. Often, the alcohol is from a variety of sources like nuts and sugar cane and of poor quality, posing a health hazard. Officials raided numerous operations and arrested multiple suspects, including police officers and customs officials.
Unfortunately, alcoholic beverages are also prone to fraud involving the addition of substances that can cause illness or death. This often happens at the local level, with the production of “moonshine” or other unlicensed spirits. Some of the substances used have included methanol, isopropyl alcohol and industrial-grade alcohol.
One notable incident from the 1980s had global implications and severe market effects. Diethylene glycol was added to Austrian wines, resulting in recalls around the world when the adulteration was detected. Fortunately, no illnesses or deaths were reported. Just a year later, methanol added to Italian wine caused both hospitalizations and deaths. More recently, incidents involving the addition of methanol to spirits have caused deaths in India, China and Malaysia.
Authentication and traceability for alcoholic beverages, and specifically wines, lend themselves to technology-enabled solutions such as blockchain. On a lighter note, take a look at some of the labels documented by reporters covering the wine market in China. In a high value marketplace such as the wine business, there is no end to creativity in labeling.
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