Tag Archives: Walmart

Mike Owen
Retail Food Safety Forum

The Changing Psychology of Grocery Shoppers

By Mike Owen
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Mike Owen

The grocery sector has always been the bedrock of traditional brick-and-mortar retail, and it is no surprise why. How many people have wanted to check first-hand the ripeness of a tomato or how fresh the lettuce looks? The up-front examination is everything.

However, the COVID-19 pandemic has accelerated a change in the psychology of grocery shoppers. Health guidelines that have encouraged lockdown and working from home have focused the mind of many people on health consciousness with a need to keep financial stability in the throes of unemployment or furlough. Purse strings are tightened, more home cooking and fewer luxuries mean there is no longer a need to buy specialty products when basic provisions can be met at home.

Home Is the HQ

Staying at home has meant larger purchase sizes, which has led to fewer trips to the supermarket, bigger basket/cart size when you get there and an increase in private label purchases. People have also become more conscious of what they are putting in their bodies.

Social distancing has made many consumers resort to online grocery shopping. As long as there is availability, at a right price and an efficient delivery time, consumers are prepared to forego their normal habits for the sake of convenience and time saving. There is also no denying the surge in online purchasing for groceries during the pandemic. Interestingly, the market has seen an exponential increase in conversion in the over-50 age group—a group that may have ordinarily resisted this activity.

Health Concerns Sway More People to Shop Online, Regardless of the Product

According to Accenture, there is expected to be a 160% increase in e-commerce purchases from new and low frequency users. The vast majority of consumers who have increased their use of digital and omnichannel services, such as home delivery, curb-side pickup or shopping via social media platforms, expect to sustain these activities into the future.

The Wunderman Thompson Future Shopper Report 2020 highlights that online shopping—and shopping on Amazon in particular—is a popular choice across most industry sectors (including health and pharmaceutical, entertainment and toys); 30% of those purchasing luxury products and 40% of those buying groceries would never buy these products online. But with lockdown measures still firmly in place for most countries, consumer resolve is likely to be tested, and loyalty to physical stores continues to wane.

Consumers are taking stock of their own concerns in terms of home cooking and shopping for local produce and the process for reducing food waste. They are also taking more time to decide what they will need for food or grocery items, and it is likely that many choices will be made before consumers enter the supermarket, as much of the research is done online for product information.

Research undertaken by Bazaarvoice revealed a 21% increase in online orders in March 2020 versus March 2019, with 41% of respondents stating that they were currently shopping online for things they would ordinarily shop for in-store. By April, they were spending more time and making more purchases online, which pushed groceries out of the number one essential category. This may have been due to people getting used to spending longer periods of time at home, moving past the essential necessity phase, and as a result, product shortages have eased, and different product categories are being prioritized.

Changing Expectations for Greater Online Grocery Shopping Experiences

Every generations’ lives and shopping behaviors are now intertwined with digital commerce. They are driven even more strongly by factors such as range, ease, speed and convenience. Online grocery shopping—both delivery and pickup—is cheaper, reducing the number of trips that keeps shoppers out of stores, where personnel are also at serious risk of infection.

And for retailers, inserting a row of fresh vegetables on websites such as Walmart Grocery or Amazon Fresh to the same grid style as they use to sell laptops or smartphone cases can look clinical and confusing to consumers. Food shoppers want to touch the tomatoes. Slicing the grocery store up into individual, pixelated goods doesn’t feel like grocery shopping anymore.

Relevant Accurate Product Information Is the Key

In an article in The Atlantic, Bryan Leach, CEO of shopping promotions company IBotta, predicts: “Shoppers won’t lose the ability to manipulate the avocados, pick something up on short notice, or just browse aimlessly for meal inspiration”. Retailers will have to up their game to provide improved customer experience in product presentation and selection.

Some online grocery retailers are already providing online menus and the ingredients to cook for specific meals. Internet-grocery fetchers might come to be seen more as the small shopkeepers of the turn of the century, or the community-supported agriculture services that deliver fresh, local goods or provide specialized groceries or services.

By serving optimal E-commerce sites that provide specialized product information either through chatbots, specialized product range and knowledgeable staff will further enhance the experience and value.

Some companies such as Fortuitas and Javelin Group are supporting retail brands to provide more accurate product information to their E-commerce websites with the help of product information management systems. The provision of consistent data in an omnichannel environment means that up-to-date product knowledge and availability can be accessible on an on-going basis leading to better trust and online sales.

While access to marketplaces such as Google, Amazon Fresh and Ocado continues to grow for grocery products during the pandemic, some marketplaces have defined the following tactics to keep customers engaged through the use of product information.

1. Prevent Panic Buying With Product Badging

Brands can bring more responsibility to the shopping process on marketplaces like Amazon, Google and online retailer web catalogues by using product information to discourage panic buying through the addition of social cues. These can have a big impact on how customers view brands and products. Through this product badging, where, for example, you limit the purchase of essential products per user, consumers can shop more responsibly and feel more in touch with the brand as a ‘caring’ provider.

2. Promote Stay at Home

Offer a unique opportunity to improve customer experiences by promoting product categories that are most popular at a given time. Stay at home and work from home lifestyles are presenting new and unique requirements for users. There is a need to create relevant product categories designed for work from home and promote them on your website.

3. Back-in-Stock Notifications/Recommendations for Similar Products

Creating a landing page with relevant recommendations for similar products that other users have purchased can serve as a way to improve customer experience on your website.

There is no doubt that COVID-19 has changed the grocery purchasing mentality for purchasers, and it is likely to develop further during the pandemic. It is whether many of these habits are likely to remain post-COVID? What is certain is that increasing accuracy of product information will be key to a continued growth for sales both online and in-store.

Are Traasdahl, Crisp
FST Soapbox

How a History of Slow Technology Adoption Across Food Supply Chains Nearly Broke Us

By Are Traasdahl
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Are Traasdahl, Crisp

The COVID-19 crisis has exacerbated existing disconnects between food supply and demand. While some may be noticing these issues on a broader scale for the first time, the reality is that there have been challenges in our food supply chains for decades. A lack of accurate data and information sharing is the core of the problem and had greater impact due to the pandemic. Outdated technologies are preventing advancements and efficiencies, resulting in the paradox of mounting food insecurity and food waste.

To bridge this disconnect, the food industry needs to implement innovative AI and machine learning technologies to prevent shortages, overages and waste as COVID-19 subsides. Solutions that enable data sharing and collaboration are essential to build more resilient food supply chains for the future.

Data-sharing technologies that can help alleviate these problems have been under development for decades, but food supply chains have been slow to innovate compared to other industries. By reviewing the top four data-sharing technologies used in food industry and the year they were introduced to food supply chains, it’s evident that the pace of technology innovation and adoption needs to accelerate to advance the industry.

A History of Technology Adoption in the Food Industry

The Barcode – 19741
We’re all familiar with the barcode—that assemblage of lines translated into numbers and letters conveying information about a product. When a cashier scans a barcode, the correct price pops up on the POS, and the sale data is recorded for inventory management. Barcodes are inexpensive and easy to implement. However, they only provide basic information, such as a product’s name, type, and price. Also, while you can glean information from a barcode, you can’t change it or add information to it. In addition, barcodes only group products by category—as opposed to radio-frequency identification (RFID), which provides a different code for every single item.

EDI First Multi-Industry Standards – 19812
Electronic data interchange (EDI) is just what it sounds like—the concept of sharing information electronically instead of on paper. Since EDI standardizes documents and the way they’re transferred, communication between business partners along the supply chain is easier, more efficient, and human error is reduced. To share information via EDI, however, software is required. This software can be challenging for businesses to implement and requires IT expertise to handle updates and maintenance.

RFID in the Food Supply Chain – 20033
RFID and RFID tags are encoded with information that can be transmitted to a reader device via radio waves, allowing businesses to identify and track products and assets. The reader device translates the radio waves into usable data, which then lands in a database for tracking and analysis.

RFID tags hold a lot more data than barcodes—and data is accessible in remote locations and easily shared along the supply chain to boost transparency and trust. Unlike barcode scanners, which need a direct line of sight to a code, RFID readers can read multiple tags at once from any direction. Businesses can use RFID to track products from producer to supplier to retailer in real time.

In 2003, Walmart rolled out a pilot program requiring 100 of its suppliers to use RFID technology by 2005.3 However, the retail giant wasn’t able to scale up the program. While prices have dropped from 35–40 cents during Walmart’s pilot to just 5 cents each as of 2018, RFID tags are still more expensive than barcodes.4 They can also be harder to implement and configure. Since active tags have such a long reach, businesses also need to ensure that scammers can’t intercept sensitive data.

Blockchain – 20175
A blockchain is a digital ledger of blocks (records) used to record data across multiple transactions. Changes are recorded in real-time, making the history unfalsifiable and transparent. Along the food supply chain, users can tag food, materials, compliance certificates and more with a set of information that’s recorded on the blockchain. Partners can easily follow the item through the physical supply chain, and new information is recorded in real-time.

Blockchain is more secure and transparent, less vulnerable to fraud, and more scalable than technologies like RFID. When paired with embedded sensors and RFID tags, the tech offers easier record-keeping and better provenance tracking, so it can address and help solve traceability problems. Blockchain boosts trust by reducing food falsification and decreasing delays in the supply chain.6

On the negative side, the cost of transaction processing with blockchain is high. Not to mention, the technology is confusing to many, which hinders adoption. Finally, while more transparency is good news, there’s such a thing as too much transparency; there needs to be a balance, so competitors don’t have too much access to sensitive data.

Cloud-Based Demand Forecasting – 2019 to present7
Cloud-based demand forecasting uses machine learning and AI to predict demand for various products at different points in the food supply chain. This technology leverages other technologies on this list to enhance communication across supply chain partners and improve the accuracy of demand forecasting, resulting in less waste and more profit for the food industry. It enables huge volumes of data to be used to predict demand, including past buying patterns, market changes, weather, events and holidays, social media input and more to create a more accurate picture of demand.

The alternative to cloud-based demand forecasting that is still in use today involves Excel or manual spreadsheets and lots of number crunching, which are time-intensive and prone to human error. This manual approach is not a sustainable process, but AI, machine learning and automation can step in to resolve these issues.

Obtaining real-time insights from a centralized, accurate and accessible data source enables food suppliers, brokers, distributors, brands and retailers to share information and be nimble, improving their ability to adjust supply in response to factors influencing demand.8 This, in turn, reduces cost, time and food waste, since brands can accurately predict how much to produce down to the individual SKU level, where to send it and even what factors might impact it along the way.

Speeding Up Adoption

As illustrated in Figure 1, the pace of technology change in the food industry has been slow compared to other industries, such as music and telecommunications. But we now have the tools, the data and the brainpower to create more resilient food supply chains.

Technology adoption, food industry
Figure 1. The pace of technology change in the food industry has been slow compared to other industries. Figure courtesy of Crisp.

Given the inherent connectivity of partners in the food supply chain, we now need to work together to connect information systems in ways that give us the insights needed to deliver exactly the rights foods to the right places, at the right time. This will not only improve consumer satisfaction but will also protect revenue and margins up and down food supply chains and reduce global waste.

References

  1. Weightman, G. (2015). The History of the Bar Code. Smithsonian Magazine.
  2. Locken, S. (2012). History of EDI Technology. EDI Alliance.
  3. Markoff, R, Seifert, R. (2019). RFID: Yesterday’s blockchain. International Institute for Management Development.
  4. Wollenhaupt, G. (2018). What’s next for RFID? Supply Chain Dive.
  5. Tran, S. (2019). IBM Food Trust: Cutting Through the Complexity of the World’s Food Supply with Blockchain. Blockchain News.
  6. Galvez, J, Mejuto, J.C., Simal-Gandara, J. (2018). Future Challenge on the use of blockchain for food traceability analysis. Science Direct.
  7. (2019). Crisp launches with $14.2 million to cut food waste using big data. Venture Beat.
  8. Dixie, G. (2005). The Impact of Supply and Demand. Marketing Extension Guide.
Marketside Ground Beef

Nearly 43,000 Pounds of Ground Beef Recalled Due to Potential E. Coli Contamination

By Food Safety Tech Staff
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Marketside Ground Beef

Swedesboro, NJ-based Lakeside Refrigerated Services recalled about 42,922 pounds of ground beef products over concern of potential E. coli O157:H7 contamination. The Class I recall involves raw ground beef products that were produced on June 1.

The issue was uncovered during routine FSIS testing. The products were reportedly distributed to retailers, including Walmart, nationwide. Thus far there are no reports of adverse reactions due to consumption of the affect products.

A full list of the recalled products are available on the USDA’s website.

Wendy Stanley, Radley Corp.
FST Soapbox

The Future of Food Production: IoT and Blockchain

By Wendy Stanley
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Wendy Stanley, Radley Corp.

Since the early 20th century, food safety has been a paramount concern for consumers in the United States. Upton Sinclair’s The Jungle, which painted a bleak, brutal, and downright disgusting picture of turn-of-the-century food processing facilities led to the creation of some of the country’s first food safety laws. Today, federal agencies and statutes make up a comprehensive food safety system to ensure that the growth, distribution and consumption of foods are safe from start to finish.

While food safety has significantly improved in the century since Sinclair’s time, stories of major outbreaks of foodborne illnesses continue to pop up across the country. Over the past few years, a significant number of outbreaks as a result of pathogens have made the headlines. To mitigate the threat of public health crises and ensure food production and distribution is safe and secure, companies must rely on modern technology to trace the movement of food across the entire supply chain.

How Technology Is Changing the Food Industry

Technology is a powerful, innovative force that has changed the way even well established companies must do business in order to stay relevant. From easier access to nutritional information to digital solutions that make food manufacturing and distribution more efficient, greater consumer awareness driven by technology empowers consumers to make decisions that can greatly affect the food industry’s bottom line.

Technology-driven accountability is playing one outsized role in allowing consumers to make better choices about the foods they consume and purchase. Social media and smartphone apps connect consumers to a wealth of resources concerning the harmful effects of certain ingredients in their food, the source of products, and how particular items are made and produced. In 2015, for example, The Campbell Soup Company removed 13 ingredients from its traditional soup recipes as a result of a greater public demand to understand food sources. Neither food giants nor small producers should expect to remain immune from greater public scrutiny over food health and safety.

Nutritional research is also helping change the conversation around food, granting nutritionists and consumers alike greater access to food-related data. Through easily accessible scholarly journals, apps that provide real-time nutrition information, and meal tracking apps that help users log and understand what they’re eating, consumers can gain a better understanding of nutrition to make more informed choices about their daily food intake. Researchers can also use food-tracking apps to make discoveries about consumer behavior and foods that are eaten.

Technology is also being used to tackle food waste, one of the most pervasive problems facing the food industry. One-third of the total amount of food produced globally, amounting to nearly $1.2 trillion, goes to waste every year. Solving this pervasive crisis has become an industry imperative that is being tackled through a variety of innovative technologies to improve shelf-life, dynamically adjust pricing based on sell-by dates, and allow restaurants to automatically monitor their daily waste.

In the food manufacturing sector, digitally-connected supply chain systems are providing greater visibility into the production of foods and beverages. Supplier management technology delivers data that can be used to optimize processes and improve quality in real-time, making it easy to adjust to consumer demands, respond to logistics challenges, and boost government compliance. The enhanced operational benefits offered through improved supply chain visibility allows manufacturers to produce products faster, safer, and with greater transparency.

Online ordering has also ushered in a new era of food industry behavior. The growing assortment of online ordering apps has just given the consumer more control over quickly ordering their next meal. The trend in online ordering has also allowed restaurants to experiment with new business models like virtual kitchens that offer menus that are only available online.

Connected Factory, manufacturing
The IoT adds a layer of technology to the food manufacturing process. (All photos licensed through Adobe Stock)

IoT: The Future of Food Safety

From the farm to the carryout bag, the impact of technology on the greater food industry is already evident in daily practice. Through enhanced access to data, food producers can run an efficient supply chain that reduces waste, boosts productivity, and meets consumer demand in real-time. Using a variety of online resources, consumers are empowered to quickly make well-informed food purchases that are healthier, more convenient and more sustainable than ever before.

The Internet-of-Things (IoT) adds a layer of technology to the food manufacturing process to ensure greater food safety. A broad series of networked sensors, monitors, and other Internet-connected devices, IoT technology can oversee the entire food manufacturing and distribution process from the warehouse to the point of sale. Boosting transparency across the board, intelligent sensors and cameras can transform any food manufacturing operation into a highly visible, data-backed process that allows for better decision-making and improved real-time knowledge.

While IoT technology is a powerful tool that can improve the efficiency of restaurants and provide enhanced customer experiences, some of its greatest potential lies in its ability to safely monitor food preparation and production. Live data from IoT devices makes it possible to closely monitor food safety data points, allowing manufacturers and restaurants to reduce the risks of foodborne illness outbreaks through enhanced data collection and automated reporting.

Domino’s Pizza, for instance, embraced IoT technology to enhance management processes and monitor the food safety of its products. In the past, restaurants have relied on workers to record food temperatures, a practice that was occasionally overlooked and could lead to issues with health inspectors. Using IoT devices for real-time temperature monitoring, Domino’s automatically records and displays temperature levels of a store’s production, refrigeration, and exhaust systems, allowing employees to view conditions from a live dashboard.

In addition to boosting food safety, the comprehensive monitoring offered by IoT technology can help food companies reduce waste, keep more effective records, and analyze more data for improved operations.

IoT isn’t just a safe solution for improving food safety: It’s a smart solution.

Blockchain: The Future of Food Traceability

The ubiquity of QR codes has made it easy for consumers to quickly gain access to information by scanning an image with their smartphone. From accessing product manuals to downloading songs, QR codes make it simple to provide detailed and relevant content to users in a timely manner.

Blockchain enhances the safety of the business of food production itself.

Blockchain technology provides a powerful opportunity to provide consumers with similar information about food safety. Able to instantaneously trace the lifecycle of food products, blockchain can report a food’s every point of contact throughout its journey from farm to table. By scanning a QR code, for instance, users can quickly access relevant information about a food product’s source, such as an animal’s health, and welfare. Shoppers at Carrefour, Europe’s largest retailer, area already using blockchain traceability to track the stage of production of free-range chickens across France.

Walmart piloted a blockchain implementation by tracing a package of sliced mangoes across every destination until it hit store shelves, from its origin at a farm in Mexico to intermittent stops at a hot-water treatment plant, U.S processing plant, and cold storage facility. Real-time product tracing can be conducted in just two seconds, enabling Walmart and other vendors to provide consumers with access to food safety information that could easily be updated should an outbreak or contamination occur.

Blockchain’s inherent transparency not only makes it possible to identify the safety of food production; it also enhances the safety of the business of food production itself. Because blockchain is based upon an immutable, anonymous ledger, record keeping and accounting can be made more secure and less prone to human error. Payments to farmers and other food suppliers can also become more transparent and equitable.

The High Tech Future of Food

Unlike the days of Sinclair’s The Jungle, food transparency is the name of today’s game. As consumers continue to demand greater access to better food on-demand, food producers must continue to find innovative ways of providing safe, healthy, and ethical solutions.

IoT devices and blockchain present food manufacturers with powerful technological solutions to solve complex problems. Brands choosing to rely on these innovations, such as Domino’s and Walmart, are helping ensure that food is produced, prepared and distributed with a foremost emphasis on health and safety. As these technologies continue to become more intelligent, well-connected, and embraced by leading food producers, consumers should rest assured that they’ll always be able to know exactly what they’re eating, where it’s from, and whether it’s safe.

Frank Yiannas, Walmart

The Future of Food Safety: A Q&A with Walmart’s Frank Yiannas

By Mahni Ghorashi
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Frank Yiannas, Walmart

Continuing on our journey to bring you the successes, best practices, challenges and accomplishments from the very best in this industry, this month I had the pleasure of interviewing Frank Yiannas, vice president of food safety at Walmart. In his role, Frank oversees all food safety, as well as other public health functions, for the world’s largest food retailer, serving more than 200 million customers around the world on a weekly basis.

Frank is a past president of the International Association for Food Protection (IAFP) and a past vice-chair of GFSI. He is also an adjunct professor in the Food Safety Program at Michigan State University, and in 2017 was awarded the MSU Outstanding Faculty Award. He’s also the author of two books, Food Safety Culture, Creating a Behavior-based Food Safety Management System, and Food Safety = Behavior, 30 Proven Techniques to Enhance Employee Compliance.

Mahni Ghorashi: What are you most excited about in our industry? What’s changing in a good way in the food safety sector?

Frank Yiannas, Walmart
Frank Yiannas, vice president of food safety, Walmart

Frank Yiannas: While there is no doubt that there are numerous new and emerging challenges in food safety, the many advancements being made should give us hope that we can create a safer, more efficient, and sustainable food system.

There is progress being made on many fronts: Whole genome sequencing is becoming more accessible; new tools are being developed for fraud detection; and FSMA is introducing stringent public-health surveillance measures that have dramatic implications for U.S. retailers and suppliers and our import partners.

Most importantly, consumers are now overwhelmingly interested in transparency. People today are further removed from how food is grown, produced and transported than at any other time in human history. Plus, they increasingly mistrust food and food companies due to the food outbreaks and scares we have faced in recent years.

Over the near-term, as we get better at detecting foodborne outbreaks, consumer mistrust will likely intensify; however, it’s clear to me that heightened consumer interest is hugely positive because it adds weight to our industry’s call for more accurate food labeling, more wholesome ingredients and enhanced food traceability. Ultimately, these are the kinds of measures that will improve the food system and enhance consumer trust.

Ghorashi: As you know, food shopping is moving online. It’s happening across the world, and at breakneck speed. What are retailers like Walmart doing to keep up?

Yiannas: That’s a great question. Walmart and other retailers are now developing new packaging materials and temperature control approaches, as well as new ordering methods, high-tech stocking systems and delivery modes.

Food shopping is moving online so quickly that regulatory requirements have not been able to keep up. That means it’s up to us, the retailers and food companies, to work with regulators to create and promote the necessary industry standards, best practices and logistical solutions.

I firmly believe that it is our responsibility as food retailers to advocate for consumers and strive to create a safer and more affordable and sustainable food system. With many more players across the global food chain now shouldering this duty of care, I am very optimistic that our industry is truly improving the lives of people around the world.

Ghorashi: What role is blockchain technology playing in food safety? What are the prospects for the future?

Yiannas: The emergence of blockchain technology and the successful completion of several pilots using it to enhance food traceability has resulted in a larger conversation about the importance of creating a more transparent digital food system.

It has also enabled food system stakeholders to imagine being able to have full end-to-end traceability at the speed of thought. The ongoing U.S.-wide romaine lettuce E.coli outbreak showed us, once again, that our traditional paper-based food tracking system is no longer adequate for the 21st century. An ability to deliver accurate, real-time information about food, how it’s produced, and how it flows from farm to table is a game-changer for food safety.

Blockchain has the potential to shine a light on all actors in the food system. This enhanced transparency will result in greater accountability, and greater accountability will cause the food system to self-regulate and comply with the safe and sustainable practices that we all desire.

Rick Biros and Frank Yiannas, Food Safety Consortium

Apply Behavioral Science Techniques to Food Safety

By Food Safety Tech Staff
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Rick Biros and Frank Yiannas, Food Safety Consortium

The human behavior that surrounds us contagious. Read the article about Frank Yiannas’ presentation, Catch the Food Safety Culture Bug. In keeping with this theme, Frank Yiannas, vice president of food safety at Walmart, reviews behavioral science techniques that can be applied to a food safety management system. In part I of this video series from the 2015 Food Safety Consortium, Yiannas reviews the principles of consistency and commitment.

 

Frank Yiannas, VP of Food Safety, Walmart

Catch the Food Safety Culture Bug: How to Influence Others

By Maria Fontanazza
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Frank Yiannas, VP of Food Safety, Walmart
Rick Biros and Frank Yiannas, Food Safety Consortium
Frank Yiannas (right), vice president of food safety at Walmart, answers questions about measuring behavior in food safety culture.

Are we winning the battle against foodborne diseases? How are we going to get better at this? How do you change employee behavior within food organizations to ultimately make food safer? Frank Yiannas, vice president of food safety at Walmart, posed these questions to a captive audience last week at the Food Safety Consortium. “Human behavior can be contagious,” said Yiannas. “Food safety can be caught not only taught.”

While industry has increased its efforts in training, inspections, and microbiological testing, little progress has been made in lowering the rates of foodborne diseases over the past decade. As the global food system continues to change and grow at a rapid rate, a shift in the mindset of food safety managers—from process-focused to behavior-focused—needs to occur to facilitate a food safety culture that will in turn create a safer food supply, said Yiannas. He reviewed four tools that companies can use to implement a behavior-based food safety management system.

  • Consistency and commitment. “Humans don’t want to be wishy-washy,” said Yiannas. People strive to behave in a manner that is consistent with something that they’ve either said or documented publicly.  Watch the video
    • Apply the tool: When conducting training, go beyond simply having employees sign an attendance roster. Instead, ask each employee to commit, in writing, that he or she will apply the principles learned in the class into daily responsibilities.
  • Homophily. “Birds of a feather influence food safety for better,” said Yiannas. People with similar characteristics believe and influence each other.
    • Apply the tool: When communicating an important message, use a front-line employee rather than a corporate “talking head”.
  • Make food safety the social norm. “People do what other people do,” said Yiannas. In today’s society, we are flooded with information, and as a result defer to social norms as a short cut when making decisions.
    • Apply the tool: When trying to enforce a behavior, show the behavior more than once and show it being done by more than one employee.
  • Learning from the right way or the wrong way. Learning by being taught the wrong way can be an effective teaching tool, because it allows employees to learn from their mistakes. Learning from the “wrong way” also prevents complacency, which perhaps is one of the biggest dangers to food safety. “Complacency is driven out of overconfidence, and oftentimes poor risk assessment, and certainly poor metrics,” said Yiannas.
    • Apply the tool: Create training modules that examine the missteps other food companies have made and illustrate how employees can learn from these mistakes.

Frank Yiannas also received the 2015 Industry Advocate Hero award from STOP Foodborne Illness during the consortiumThe question of metrics in food safety culture often arises, as there is no defined way to measure employee behavior. Yiannas encouraged the audience to conduct a food safety culture survey within their organizations and ask the scary questions. “You need to have the courage to hear the truth,” he said.

All images by amyBcreative photography

Michael Taylor FDA

FDA to Weigh In on FSMA Enforcement at Food Safety Consortium

By Food Safety Tech Staff
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Michael Taylor FDA

How will FDA enforce the new FSMA rules? It’s a question that has been circulating throughout industry over the past few months, and it will be answered at this year’s annual Food Safety Consortium conference next month. Michael Taylor, JD, deputy commissioner for foods and veterinary medicine at FDA will deliver the opening plenary presentation on November 18, which will be followed by an “Ask the FDA” interactive town hall meeting. During the afternoon,

Roberta Wagner, deputy director of regulatory affairs at CFSAN
Roberta Wagner, deputy director of regulatory affairs at CFSAN

Roberta Wagner, deputy director of regulatory affairs at CFSAN will discuss FSMA implementation and FDA’s strategies for gaining and maintaining industry compliance with the new rules. The agency will also be participating in several conference sessions dedicated to the FSMA rules that will be finalized by November, including:

  • Foreign Supplier Verification
  • Preventive Controls in Human Foods
  • Preventive Controls in Animal Foods
  • Produce Safety
  • Third-Party Auditing
  • Voluntary Qualified Importer Program

During the event, USDA’s Food Safety and Inspection Service (FSIS) will also be answering questions related to regulatory compliance and food safety issues at a Small Plant Help Desk.

Frank Yiannas, vice president of food safety at Walmart
Frank Yiannas, vice president of food safety at Walmart

Beyond FSMA-related topics, the Food Safety Consortium conference will feature several concurrent food safety and quality assurance tracks, workshops and training programs in compliance, food manufacturing and operations, supply chain management, food labs, and foodservice and retail. Food Safety Culture is an especially hot topic right now, and the conference will address the practical ways to actually measure behavior and start taking action. Frank Yiannas, vice president of food safety at Walmart will deliver a keynote presentation, “Food Safety = Behavior” on Wednesday, November 18.

Deirdre Schlunegger, CEO of STOP Foodborne Illness
Food Safety Culture Club

2015 Food Safety Heroes Announced

By Deirdre Schlunegger
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Deirdre Schlunegger, CEO of STOP Foodborne Illness

Many of you are committed to doing everything possible to prevent people from becoming ill or dying from foodborne illness, and you whole-heartedly embrace a strong food safety culture. On November 17, 2015, STOP Foodborne Illness is pleased to be hosting Food Safety Heroes, an interactive fundraising event sponsored by Chemstar Corp. and Food Safety Tech.

We are excited that Food Safety Heroes will take place during, and in conjunction with, the Food Safety Consortium Conference, which is a summit meeting for Food Safety and Quality Assurance (FSQA) industry experts and government officials. In our eyes, every guest coming to this event is a food safety hero! Each day these people contribute to the overall health of our nation, and we couldn’t be more proud to be working alongside such outstanding men and women. To be a part of efforts to increase public awareness and collaboratively seek solutions is a great honor for us.

In addition to raising much-needed funds for the important, life-saving work of STOP Foodborne Illness, we also have the great pleasure of honoring two individuals who have seen the national conversation about safe food grow from its infancy, born from tragedy, to an increasingly aware industry of food safety professionals and consumers. Their efforts have been instrumental in cultivating the food safety culture that we see today.

The 2015 Food Safety Heroes award will honor:

former spokesperson for Safe Tables Our Priority and STOP Foodborne Illness
Nancy Donley

Nancy Donley, former spokesperson for Safe Tables Our Priority and STOP Foodborne Illness. Donley will be presented with the 2015 Legacy Tribute in recognition of her four-year-old son Alex, who died from an E. coli infection in 1993. From the time of her son’s death until her recent retirement from STOP, Donley has worked tirelessly to raise public awareness of foodborne illnesses by providing information and support for the millions of people who get sick from eating each year.

Frank Yiannas, vice president of food safety at Walmart Corp. A pioneering force in advancing the concept of a strong food safety culture, Yiannas is being celebrated as our 2015 Industry Advocate Hero. Going far beyond his role in overseeing the safety of the world’s largest food retailer, Yiannas is recognized for his commitment and dedication to building unique partnerships and participating in innovative approaches to food safety.

Please join us on November 17!
Food Safety Heroes
Time: 7–9 pm
Where: Renaissance Convention Center in Schaumburg, IL
Guests will enjoy cocktails and hors d’oeuvres, lively entertainment, a silent auction and more
(Follow the Food Safety Consortium link to the STOP Foodborne Illness Fundraiser)