The human behavior that surrounds us contagious. Read the article about Frank Yiannas’ presentation, Catch the Food Safety Culture Bug. In keeping with this theme, Frank Yiannas, vice president of food safety at Walmart, reviews behavioral science techniques that can be applied to a food safety management system. In part I of this video series from the 2015 Food Safety Consortium, Yiannas reviews the principles of consistency and commitment.
Are we winning the battle against foodborne diseases? How are we going to get better at this? How do you change employee behavior within food organizations to ultimately make food safer? Frank Yiannas, vice president of food safety at Walmart, posed these questions to a captive audience last week at the Food Safety Consortium. “Human behavior can be contagious,” said Yiannas. “Food safety can be caught not only taught.”
While industry has increased its efforts in training, inspections, and microbiological testing, little progress has been made in lowering the rates of foodborne diseases over the past decade. As the global food system continues to change and grow at a rapid rate, a shift in the mindset of food safety managers—from process-focused to behavior-focused—needs to occur to facilitate a food safety culture that will in turn create a safer food supply, said Yiannas. He reviewed four tools that companies can use to implement a behavior-based food safety management system.
Consistency and commitment. “Humans don’t want to be wishy-washy,” said Yiannas. People strive to behave in a manner that is consistent with something that they’ve either said or documented publicly. Watch the video
Apply the tool: When conducting training, go beyond simply having employees sign an attendance roster. Instead, ask each employee to commit, in writing, that he or she will apply the principles learned in the class into daily responsibilities.
Homophily. “Birds of a feather influence food safety for better,” said Yiannas. People with similar characteristics believe and influence each other.
Apply the tool: When communicating an important message, use a front-line employee rather than a corporate “talking head”.
Make food safety the social norm. “People do what other people do,” said Yiannas. In today’s society, we are flooded with information, and as a result defer to social norms as a short cut when making decisions.
Apply the tool: When trying to enforce a behavior, show the behavior more than once and show it being done by more than one employee.
Learning from the right way or the wrong way. Learning by being taught the wrong way can be an effective teaching tool, because it allows employees to learn from their mistakes. Learning from the “wrong way” also prevents complacency, which perhaps is one of the biggest dangers to food safety. “Complacency is driven out of overconfidence, and oftentimes poor risk assessment, and certainly poor metrics,” said Yiannas.
Apply the tool: Create training modules that examine the missteps other food companies have made and illustrate how employees can learn from these mistakes.
Frank Yiannas also received the 2015 Industry Advocate Hero award from STOP Foodborne Illness during the consortiumThe question of metrics in food safety culture often arises, as there is no defined way to measure employee behavior. Yiannas encouraged the audience to conduct a food safety culture survey within their organizations and ask the scary questions. “You need to have the courage to hear the truth,” he said.
How will FDA enforce the new FSMA rules? It’s a question that has been circulating throughout industry over the past few months, and it will be answered at this year’s annual Food Safety Consortium conference next month. Michael Taylor, JD, deputy commissioner for foods and veterinary medicine at FDA will deliver the opening plenary presentation on November 18, which will be followed by an “Ask the FDA” interactive town hall meeting. During the afternoon,
Roberta Wagner, deputy director of regulatory affairs at CFSAN will discuss FSMA implementation and FDA’s strategies for gaining and maintaining industry compliance with the new rules. The agency will also be participating in several conference sessions dedicated to the FSMA rules that will be finalized by November, including:
Foreign Supplier Verification
Preventive Controls in Human Foods
Preventive Controls in Animal Foods
Voluntary Qualified Importer Program
During the event, USDA’s Food Safety and Inspection Service (FSIS) will also be answering questions related to regulatory compliance and food safety issues at a Small Plant Help Desk.
Beyond FSMA-related topics, the Food Safety Consortium conference will feature several concurrent food safety and quality assurance tracks, workshops and training programs in compliance, food manufacturing and operations, supply chain management, food labs, and foodservice and retail. Food Safety Culture is an especially hot topic right now, and the conference will address the practical ways to actually measure behavior and start taking action. Frank Yiannas, vice president of food safety at Walmart will deliver a keynote presentation, “Food Safety = Behavior” on Wednesday, November 18.
Many of you are committed to doing everything possible to prevent people from becoming ill or dying from foodborne illness, and you whole-heartedly embrace a strong food safety culture. On November 17, 2015, STOP Foodborne Illness is pleased to be hosting Food Safety Heroes, an interactive fundraising event sponsored by Chemstar Corp. and Food Safety Tech.
We are excited that Food Safety Heroes will take place during, and in conjunction with, the Food Safety Consortium Conference, which is a summit meeting for Food Safety and Quality Assurance (FSQA) industry experts and government officials. In our eyes, every guest coming to this event is a food safety hero! Each day these people contribute to the overall health of our nation, and we couldn’t be more proud to be working alongside such outstanding men and women. To be a part of efforts to increase public awareness and collaboratively seek solutions is a great honor for us.
In addition to raising much-needed funds for the important, life-saving work of STOP Foodborne Illness, we also have the great pleasure of honoring two individuals who have seen the national conversation about safe food grow from its infancy, born from tragedy, to an increasingly aware industry of food safety professionals and consumers. Their efforts have been instrumental in cultivating the food safety culture that we see today.
The 2015 Food Safety Heroes award will honor:
Nancy Donley, former spokesperson for Safe Tables Our Priority and STOP Foodborne Illness. Donley will be presented with the 2015 Legacy Tribute in recognition of her four-year-old son Alex, who died from an E. coli infection in 1993. From the time of her son’s death until her recent retirement from STOP, Donley has worked tirelessly to raise public awareness of foodborne illnesses by providing information and support for the millions of people who get sick from eating each year.
Frank Yiannas, vice president of food safety at Walmart Corp. A pioneering force in advancing the concept of a strong food safety culture, Yiannas is being celebrated as our 2015 Industry Advocate Hero. Going far beyond his role in overseeing the safety of the world’s largest food retailer, Yiannas is recognized for his commitment and dedication to building unique partnerships and participating in innovative approaches to food safety.
Please join us on November 17!
Food Safety Heroes
Time: 7–9 pm
Where: Renaissance Convention Center in Schaumburg, IL
Guests will enjoy cocktails and hors d’oeuvres, lively entertainment, a silent auction and more