A recent survey found that many consumers expect a recall to be resolved within one to two days. Today one company released a product touted as the first real-time software as a service (SaaS) platform for managing recall and stock withdrawal with the goal of helping food companies respond to recalls faster.
Recall + Response, launched by FoodLogiQ, allows food companies to implement a targeted recall strategy across the supply chain and track the progress of the recall. An automated communications function (via phone, email and text) sends notifications that can accelerate the delivery of information throughout the supply chain during a recall. The platform can initiate stock withdrawals and recalls, as well as mock recalls. Its features include withdrawal templates that the user can define and create to prepare for recalls and stock withdrawals, and a mock recall feature to test the recall readiness of a user’s supply chain. It also has an automatic escalation function if no action is taken by a location or no contact is made in a specific timeframe.