Clive Longbottom, Quocirca

The Internet of Things: What the Future Holds

By Clive Longbottom
1 Comment
Clive Longbottom, Quocirca

Automation and access to more meaningful data will significantly improve how the food industry operates.

While the Internet of Things (IoT) is already having a major impact on safety in the food supply chain we’re only just scratching the surface of what connected devices can do to make the industry safer and more efficient. What strikes us as unique and innovative today will likely become standard across the food industry in the years to come as we find new and better ways to apply the technology in all aspects of the business.

One area we can expect to see the impact of the IoT grow is in a broader adoption of automation across the food supply chain. In the context of farming, we’re likely to see autonomous tractors supplant manually driven tractors as the primary equipment used to prepare land. Automated aerial drones will be able to assess the health of crops and deliver highly targeted applications of fertilizers, insecticides and weed killers to cut down on damage caused to crops by excessive use of those products. Transportation, too, is likely to see the impact of automation as driverless trucks take on the majority of shipments of goods.

Clive Longbottom will be the keynote speaker on a webinar hosted by Rentokil Steritech, the North American division of Rentokil, on July 13 at 1:00 p.m. EDT/10:00 a.m. PDT. The webinar will focus on the future of IoT in the food supply. Register to join by visiting http://tinyurl.com/foodsafety-rentokil-web2

Another key benefit the IoT will bring to the food industry is improved access to valuable data and in-depth analysis. This will allow more accurate tracking of shipments, better monitoring of quality throughout the supply chain and more useful prediction of potential problems. It’s here that we’re likely to see the biggest impact on pest management, as a broad network of connected sensors will be better able to identify and track pest populations, monitoring their movement and growth in a way that allows pest management professionals to target treatments more effectively. A recent survey of food professionals conducted by Quocirca and commissioned by Rentokil Initial shows that 20% of respondents think IoT will help them deal with cyclical problems such as pest swarms and seasonal flooding, while 19% believe it will provide the most benefit by alerting them to immediate issues such as unexpected pest infestations.

One thing we know for sure is that the technology will become more widely adopted throughout the industry as innovation drives costs down. Initially it will be difficult for smaller organizations with lower margins to invest in cutting edge technology, but as iteration and innovation push the boundaries of what IoT can do, they will also make more basic applications more affordable, as we’ve seen with technology across many industries in recent years.

While it’s easy to speculate and imagine a sci-fi-inspired future of driverless trucks, automated farm machines and limitless access to deep analytics, accurately predicting the exact applications of the IoT as it develops proves more difficult. What we do know is that we can expect the adoption of these technologies to grow at an increasing rate as more innovative and cost effective applications of the IoT are developed.

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Clive Longbottom, Quocirca

Comments

  1. Bill McClain

    In my foodservice experience going back to the late 90s, is is clear that the foodservice industry is experiencing the early stages of the “Disruptive Change” of IoT at the same time as several market forces such as the $15 minimum wage that will bring change more quickly than has been forecast. The foodservice equipment is changing, not from evolutionary improvements, but because entirely new players from other markets are getting in. The ways that food is processed, cooked and delivered is being defined by companies and forces completely outside the traditional foodservice industry. This “Disruptive Change” is also a “Disruptive Opportunity”, but it will certainly disrupt the status quo. I hope we are ready!
    Bill McClain, CFSP

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