On May 5, Pinnacle Foods, Inc. announced a voluntary recall of all Aunt Jemima Frozen Pancakes, Frozen Waffles and Frozen French Toast Slices due to concerns over Listeria monocytogenes contamination. The products were distributed across the United States (and one product in Mexico) but no illnesses have been reported. Two additional products—Aunt Jemima French Toast & Sausage and Hungry Man Selects Chicken & Waffles—were recalled in conjunction with the USDA.
In a press release posted today by Pinnacle Foods, the company announced that it will exit certain “low low-margin and non-strategic” Aunt Jemima frozen breakfast products: Frozen waffles, French toast slices and pancakes. “The decision to exit these products now was the appropriate action for Pinnacle,” said company CEO Mark Clouse in the release. “It is consistent with our plans to enhance the on-going margin of the Company and focus our efforts and investments on more profitable growth opportunities longer term. While the timing of this exit was accelerated by the voluntary recall we initiated last week, these items are low-margin, non-strategic SKUs that we expected to exit at some point in the foreseeable future.” The company will continue to market its mini pancakes, French toast sticks, breakfast entrees and Griddle Poppers.