Each and every business in the food industry is facing a growing and daunting task: not just succession planning but also preparing for what could be an absence of qualified millennials entering the food safety profession.
At this year’s IAFP conference, the concern over professional development in this industry was at the forefront. “If we’re going to fill our shoes, where are the shoes walking?” asked Brian Bedard, executive director of the Grocery Manufacturers Association’s Science and Education Foundation. “How do we get young people excited about this profession? What are the programs we can get involved in to expose young people to this at a very young age?”
The question of how we are going to find passionate people to work in the food safety space, especially regarding the recruitment and training of millennials, is a big one. We need to make sure we are prepared to have the resources that will help build future success in food safety. In order to recruit those resources, we need to create more enthusiasm surrounding the field and make it a profession that people aspire to be a part of when they “grow up”.
“If we’re talking about the future…we need to get to the core of where people are making their life decisions and not waiting,” said Bedard. Yes, we need people with a Masters of Science degree in food science or nutrition, or expertise in microbiology and the like, but we also need people who know how a manufacturing or processing plant operates; we need people with knowledge about sanitary engineering and sanitary design, pointed out Bedard. With the changing landscape that we will experience with FSMA implementation, do you think we are armed with the resources to handle this paradigm shift as we look to the future?
Are we being proactive enough? How is your company working to invigorate the younger generation to become involved in this industry?
A lot has changed since last year’s article, “Marijuana Edibles: A Regulatory Nightmare.” Marijuana has since catapulted into mainstream thinking via activism, state decriminalization, and medical reforms while investors and banks are beginning to trust the market more, further legitimizing the nascent industry. According to an article from the Washington Post, Colorado’s legal marijuana industry reached $700 million in 2014 and is expected to grow to $1 billion by 2016.
Innovators are beginning to analyze trends on a national level, looking toward federal rescheduling of the drug as a catalyst for more state reforms and wider legalization measures. Federal legalization is in the back of many minds, as the introduction of pivotal state and federal legislative reforms promises more access to banking services, medical research, and more state independence.
While a black market mentality remains prevalent, widespread state reforms, increased venture capital investment, and further legitimization of an industry with less barriers of entry have fostered a perceived reduction in risk. States like Oregon, Washington, and Colorado that have already legalized marijuana for recreational and medical sales are beginning to implement strict packaging rules, requirements for traceability, QA programs, testing and laboratory monitoring requirements, and other regulations that would suggest FDA oversight down the road.
Dried marijuana buds curing with RFID tags as part of the traceability system of BiotrackTHC
State regulatory bodies such as the Colorado Marijuana Enforcement Division (MED) have matured and expanded their oversight to include certifications and requirements for lab testing and analysis. Marijuana testing facilities can now be certified by the MED to test for residual solvents, poisons or toxins, harmful chemicals, dangerous molds, mildew or filth, harmful microbials such as E. coli or Salmonella, pesticides, and THC levels and Cannabinoid potency.
According to an article from theCannabist.com, edible marijuana took 45% of the market share in 2014 and continues to grow, proving that food manufacturers and processors will gain a bigger share of the market.
BioTrackTHC develops a seed-to-sale traceability system that is the state-mandated reporting system used by any business that touches the plant in compliance with Washington’s i502 regulations (The company also won the contract bid for New Mexico’s and New York’s state-run traceability systems). “From day one, all retail products under i502, including infused edibles, must have laboratory-submitted passing test results and data in the traceability system before it can be unlocked for shipment to retailers,” says Patrick Vo, CEO of BioTrackTHC.
RFID tags on drying marijuana flowers, from BioTrackTHC
Regulations, especially those addressing traceability, are crucial for advancing the industry and fighting the black market, performing recalls, and improving product quality and safety. Vo adds, “As more states adopt a centralized traceability system, food safety will improve as we see the industry grow.”
“Most of the marijuana edibles producers we advise are working comfortably within their state health department regulations versus a year ago when they were struggling to implement routine compliance,” says Stephen Goldner, CEO of Regulatory Affairs Associates. “But there is a long way to go to make this new marketplace meet the standards routinely met by US food producers in other markets such as nutritional supplements and medical foods.”
Many edible producers are sadly mistaken to ignore FDA labeling and production regulations just because the producer only ships within their own state, according to Goldner. “Whenever FDA has found label or food safety violations of products, whether they are food, drugs or any other product, it has always acted quickly to seize the product, inspect the producer and insist that violative labeling or production practices be remedied,” he says, adding that it won’t be surprising to see FDA start to “seize marijuana-infused food products that make drug claims, especially from the leading current producers” as a way for the agency to insert itself into the inspection and compliance process. “These companies need to have FDA food GMP’s solidly in place and properly documented,” says Goldner.
“Those who have experienced the most consistent and long term success in this industry are those who play above board, those who take the extra effort and make the investment in effort, time, and money to treat their business as if it was already federally legal and had to adhere to standards that other industries must follow,” says Vo. He agrees with the view held by many that long term planning is vital in this industry. “Those who have implemented best practices, QA programs, and traceability software will succeed in the long run, and the bad actors will eventually, by their own poor practices, be filtered out by regulatory and market forces.”
In the near future, the industry will look to other states in regulatory experiments on opposite sides of the spectrum. “New York, which legalized medical marijuana in 2014, is handing out 5 licenses to operate 4 dispensaries each, and allowing licensees to have a grow facility to supply their respective dispensaries. The Commissioner of the New York State Department of Health will have authority on licensing, testing, and medical requirements for patients seeking treatment with medical marijuana,” says R. David Marquez, who operates a Long Island law firm focusing on the cannabis industry.
New York is implementing very strict rules regarding cultivating and processing the plant. California, on the other side of the spectrum, already operates a somewhat loosely regulated medical marijuana market and has been doing so since 1996. The bill to legalize marijuana recreationally in the state is widely expected to pass vote and be implemented in 2016. This would open up an enormous market potential and contribute to the growth of the industry on a national level.
Because marijuana edibles are theoretically both a food and a drug, it is only appropriate that the FDA should look to regulate the industry in the future. In the meantime “Those who have invested the time and money in staying compliant now will be far ahead of the game tomorrow,” says Patrick Vo, who is looking toward federal legalization.
It seems that manufacturers and processors at the forefront of quality and safety testing will succeed in the long run.
Footnote: This is a regulatory update on the cannabis industry with an emphasis on edible marijuana. CannabisIndustryJournal.com, the newest publication, will be launched in September of this year. CannabisIndustryJournal.com will educate the marketplace covering news, technology, business trends, safety, quality, and the regulatory environment, aiding in the advancement of an informed and safe market for the global cannabis industry. Stay tuned for more!
Deirdre Schlunegger, CEO of STOP Foodborne Illness
What is the Food Safety Culture Club and what does it mean? Long before it was trending, STOP Foodborne Illness was talking about and cultivating food safety culture. We intimately know and share the compelling reasons, along with the “Why” behind food safety. Statistics without stories are not compelling. By hearing the stories and seeing the faces of those who have been ill or who have lost loved ones, the reason for a food safety culture is remembered—and these memories may translate into everyday food safety practices. Everyone has a role in food safety but for some, the only role was to become ill. Think about cantaloupe, peanut butter, ice cream, pre-washed greens, candy apples and more.
Why should you care? We are all consumers; we all have children, parents, friends and loved ones who we do not want to become ill from a preventable illness. No one wants for individuals to contract a foodborne illness.
So here we are, on a journey towards creating strong food safety culture in the lives of business leaders, the food industry, employees handling food, and in our schools and homes. I recently attended several conferences that had themes and program titles related to “A Food Safety Culture”. We know it is critical for leaders to embrace the culture, model safe and best practices, and we know it is important to share the reasons why.
In this column, I will talk about summer food safety, back to school food safety, the importance of hand washing, and many other Food Safety Culture Club topics.
You are a significant contributor in keeping food safe; you make a difference.
STOP Foodborne Illness is a national nonprofit organization dedicated to preventing illness and death from foodborne illness by advocating for sound public policy, building public awareness, and assisting those impacted by foodborne illness. Contact STOP Foodborne Illness if you are interested in having one of the staff members or board members speak at your training.
Drawing attention to the fierce urgency to advance overall food safety and reduce the devastating impact of food borne illnesses around the world, the World Health Organization (WHO) dedicated the 2015 World Health Day to Food Safety. To support these efforts, the Laureate International Universities hosted a special webinar as part of its annual activities to mark World Health Day. During the webinar, Constance Shumba, a public health faculty at the University of Roehampton (London) and I explored the potential impact of FSMA on the global food supply with a case study on how the people and government of Uganda are advancing food safety in the sub-Saharan African country.
Globally, more than 2.2 million people, most of whom are children, die of foodborne and waterborne diarrheal diseases annually. In the United States alone, the CDC estimates that 48 million people become ill from food borne diseases each year. About 128,000 of these individuals are hospitalized, resulting in more than 3,000 deaths. The overall annual U.S. economic burden due to food borne illnesses is estimated to cost $77.7 billion.
These grim statistics illustrate the necessity to overhaul the outdated U.S. food safety system. FSMA is the most significant statutory change to both human and animal food safety in more than 70 years (since the passage of the Food Safety & Cosmetic Act of 1938). It is a radical shift from FDA’s previously reactive approach to a more robust, proactive scientific and risk-based prevention-oriented system. When fully implemented in 2016, the most important impact of FSMA will be to ensure that contaminated foods as well as those containing unwholesome or adulterated ingredients never reach retailers and consumers. Interestingly, FSMA may also positively affect the global food supply chain as it drives the improvement of food safety practices around the world, especially in countries that export food and food products to the United States.
Several provisions of FSMA will affect food exporters to the United States both in terms of reshaping their local food safety policies to align with the new law and the resulting improvement in food safety practices. Some of the areas of potential impact include:
Foreign Supplier Verification Program
Effective Traceability and Recall Program
Hazard Analysis and Risk-based Preventive Control (HARPC) System
Documentation and Record Keeping Inspections
Sanitary Transportation Rule for Human and Animal Foods
Produce Safety Standards for the Growing, Harvesting, Packing and Holding of Produce for Human Consumption.
Notably, regulatory agencies of major U.S. trading partners are in the process of updating their food safety laws to ensure that local food productions remain in compliance with FSMA. Canada, Mexico, China and Australia are among the countries that are proactively working with their U.S. counterparts to ensure compliance and uninterrupted food exports to U.S. markets. Overall, it will be easier for developed economies with fairly robust food safety regulatory policies to upgrade and catch up with the new FSMA requirements.
Developing nations will be the hardest hit, as an extensive overhaul may be required to meet FSMA regulations. In the face of poor infrastructures, these countries may struggle when upgrading their systems to achieve compliance and maintain a certain level of trade relations with the United States, not just in raw materials or unprocessed food and food products, but also in valued-added food exports. Despite these challenges, these countries are motivated to remain trusted U.S. food-trading partners and will most likely improve their food safety policies and practices, thus helping to make the global food supply safer.
Uganda is an example of a developing country that is making serious efforts to improve its food safety policies and programs. The country is working on its Food and Drug Act of 1964 and its subsequent Drug Act of 1993 to develop a modern and unified National Food Safety Law. To make the global food supply safer through FSMA, the United States must collaborate with its trading partners around the world in building and upgrading their food safety systems. This would be beneficial to U.S. companies doing business in foreign countries either in terms of manufacturing their own private food labels or simply in assisting local industries in these countries in growing, processing and packaging food and food products destined for the U.S. market. It would also help these countries upgrade their food safety laws, improve export capabilities, and balance trade with the United States, consequently making food safer for their own citizens.
During the webinar we also emphasized the need to focus on the family kitchen in improving food safety practices around the world, using the five WHO key principles to a safer quality food:
Keep clean—engage in proper washing of hands and food contact surfaces
Cook food thoroughly to the required temperatures
Separate raw and ready-to-eat (RTE) foods to avoid cross-contamination
Keep food at safe temperatures to ensure that hot food remains hot and cold food remains cold at all times
Use safe water and raw materials to avoid cross-contamination
We all agreed that the culture of food safety must start in the home and at a very early stage in life and from there, spread to our schools, and public and private institutions. Food companies must do all that is necessary to uphold the integrity of the highly profitable food industry by delivering safe quality food to their customers. Overall, the global food supply chain will be made safer with a considerable reduction in food borne illnesses, and chemical or physical adulteration of foods.
In the age of increasingly fewer resources and less time, companies are challenged to effectively train staff and meet ever-changing regulatory requirements, while successfully managing their suppliers and customer expectations.
In its annual Food Safety & Quality Assurance (FSQA) Professional Survey, TraceGains polled professionals in food manufacturing, processing and distribution on their top priorities, challenges and predictions for 2015. “Quality isn’t suffering, but not having enough resources—which typically means money, leads to non-optimal staffing—does have a negative effect on the workforce,” says Gary Nowacki, CEO of TraceGains. Nowacki tells Food Safety Tech how companies are managing these challenges.
Food Safety Tech: How are companies managing the lack of resources? Is it negatively affecting how they operate from a safety and quality perspective?
Gary Nowacki: People have to work more hours or do more jobs. They often cannot advance in their careers because there is no skill redundancy, and [they] cannot do much of the proactive work they’d rather be performing to help their company excel. This is especially true as the number of audits has increased rather than decreased as has been promised, which command a strong resource commitment from a limited pool.
FST: How are firms preparing for the changing regulatory and compliance requirements, especially regarding final FSMA rules?
Nowacki: We’ve seen two approaches prevail: Being extremely proactive now or purposely waiting until the last minute to push off any potential expenses associated with compliance. The lengthy rollout of the Food Safety Modernization Act hasn’t helped spurn companies into action. Considering that food processing and manufacturing is a very low-margin business, it is understandable that many companies wish to have full clarity before committing the required resources. We haven’t found anyone who does not wish to be complying with FSMA—there is great respect for the purpose of the law, and all companies that we have encountered practice food safety first.
Credit: 2015 Annual TraceGains FSQA Professional Survey
FST: How is information overload affecting how companies operate? What advice can you offer firms?
Nowacki: Information overload goes hand-in-hand with limited resources. Ever-increasing upstream requirements, be they regulatory or industry driven, command ever-increasing downstream requirements. This, coupled with the fact that most organizations still operate in siloed departments, puts increasing strain on data collection, analysis, and retention requirements. Automation, specifically software-based automation, can help companies accomplish more, but we don’t advocate “with less”.
Further, automation can help break down those department and information silos, as decisions can then be easily made from shared data. One of the things we often sense first is that automation is expected to replace people—that has been very true globally in manufacturing—so there is a great deal of fear or uncertainty involved. Our experience has been that automation helps the limited human resources be more productive and, more importantly, more proactive. Automation helps move people from clerical, error-prone tasks to higher-level and more strategically important tasks, as the overwhelming amounts of data are being handled digitally.
FDA estimates that 142,000 illnesses each year are caused by consuming eggs contaminated with Salmonella. While there are regulations in place to help prevent contamination of eggs on the farm and during shipping and storage, the most effective way to prevent egg-related illness is by knowing how to buy, store, handle and cook eggs safely.
Fresh eggs must be handled carefully to avoid the possibility of foodborne illness, often called “food poisoning.” Even eggs with clean, uncracked shells may occasionally contain bacteria called Salmonella that can cause an intestinal infection.
The U.S. Food and Drug Administration (FDA) estimates that 142,000 illnesses each year are caused by consuming eggs contaminated with Salmonella. FDA has put regulations in place to help prevent contamination of eggs on the farm and during shipping and storage. But consumers play a key role in preventing illness associated with eggs. In fact, the most effective way to prevent egg-related illness is by knowing how to buy, store, handle and cook eggs — or foods that contain them — safely. Follow these safe handling tips to help protect yourself and your family.
What is Salmonella?
Salmonella, the name of a group of bacteria, is the most common cause of food poisoning in the United States. Salmonella germs have been known to cause illness for over 100 years. They were discovered by an American scientist named Salmon, for whom they are named.
Most people infected with Salmonella develop diarrhea, fever, abdominal cramps, and vomiting 12 to 72 hours after infection. Symptoms usually last 4 to 7 days and most people get better without treatment. However, in some people, the diarrhea may be so severe that they need to be hospitalized. In these patients, the Salmonella infection may spread from the intestines to the blood stream, and then to other body sites and can cause death unless the person is treated quickly with antibiotics. Certain people are at greater risk for severe illness and include pregnant women, young children, older adults and people with weakened immune systems.
Safe Handling Instructions
To prevent illness from bacteria: keep eggs refrigerated, cook eggs until yolks are firm, and cook foods containing eggs thoroughly. Eggs that have been treated to destroy Salmonella — by in-shell pasteurization, for example — are not required to carry safe handling instructions.
Buy Right
You can help keep eggs safe by making wise buying decisions at the grocery store. Buy eggs only if sold from a refrigerator or refrigerated case. Open the carton and make sure that the eggs are clean and the shells are not cracked. Refrigerate promptly. Store eggs in their original carton and use them within 3 weeks for best quality.
Keep Everything Clean
Cleaning counter before preparing any food, remember that cleanliness is key! Wash hands, utensils, equipment, and work surfaces with hot, soapy water before and after they come in contact with eggs and egg-containing foods.
Cook Thoroughly
Thorough cooking is perhaps the most important step in making sure eggs are safe. Cook eggs until both the yolk and the white are firm. Scrambled eggs should not be runny. Casseroles and other dishes containing eggs should be cooked to 160°F (72°C). Use a food thermometer to be sure. For recipes that call for eggs that are raw or undercooked when the dish is served — Caesar salad dressing and homemade ice cream are two examples — use either shell eggs that have been treated to destroy Salmonella, by pasteurization or another approved method, or pasteurized egg products. Treated shell eggs are available from a growing number of retailers and are clearly labeled, while pasteurized egg products are widely available.
Serve Safely
Bacteria can multiply in temperatures from 40°F (5°C) to 140°F (60°C), so it’s very important to serve foods safely. Serve cooked eggs and egg-containing foods immediately after cooking. For buffet-style serving, hot egg dishes should be kept hot, and cold egg dishes kept cold. Eggs and egg dishes, such as quiches or soufflés, may be refrigerated for serving later but should be thoroughly reheated to 165°F (74°C) before serving. Cooked eggs, including hard-boiled eggs, and egg-containing foods, should not sit out for more than 2 hours. Within 2 hours either reheat or refrigerate.
Store Properly
Use hard-cooked eggs (in the shell or peeled) within 1 week after cooking. Use frozen eggs within 1 year. Eggs should not be frozen in their shells. To freeze whole eggs, beat yolks and whites together. Egg whites can also be frozen by themselves. Refrigerate leftover cooked egg dishes and use within 3 to 4 days. When refrigerating a large amount of a hot eggcontaining leftover, divide it into several shallow containers so it will cool quickly.
On The Road
Cooked eggs for a picnic should be packed in an insulated cooler with enough ice or frozen gel packs to keep them cold. Don’t put the cooler in the trunk — carry it in the air-conditioned passenger compartment of the car. If taking cooked eggs to work or school, pack them with a small frozen gel pack or a frozen juice box.
The U.S. is catching on, using Yelp to check health inspection scores for eateries in San Francisco, Louisville, Kentucky, and several other communities.
While cities like Guelph, Ontario, are being dragged into the age of public disclosure, countries like Singapore have been training and using restaurant patrons as gumshoes for a decade to help public health types identify possible infractions through the use of cell phones (with nifty cameras).
The U.S. is slowly catching on, reports The Bulletin in Oregon, using Yelp to check health inspection scores for eateries in San Francisco, Louisville, Kentucky, and several other communities.
Local governments increasingly are turning to social media to alert the public to health violations and to nudge establishments into cleaning up their acts. A few cities are even mining users’ comments to track foodborne illnesses or predict which establishments are likely to have sanitation problems.
“For consumers, posting inspection information on Yelp is a good thing because they’re able to make better, informed decisions about where to eat,” said Michael Luca, an assistant professor at Harvard Business School who specializes in the economics of online businesses. “It also holds restaurants more accountable about cleanliness.”
In recent years, dozens of city and county health departments have been posting restaurant inspection results on government websites to share with the public. Turning to Yelp or other social media, or using crowd-sourced information to increase public awareness, is the next logical step, some officials say.
“Yelp is a window into the restaurant. The restaurateurs don’t want a bad (health) score on Yelp. They’ll be more attentive about getting the restaurants cleaned up and safer,” said Rajiv Bhatia, former environmental health director for the San Francisco Department of Public Health.
“It’s also valuable because it allows the public to see the workings of a government agency, and puts some pressure on the agency to do its job,” said Bhatia, a physician who is now a public health consultant.
The National Restaurant Association, the industry’s trade group, said that while it supports transparency and consumers’ access to information, it worries that because inspection standards differ from city to city, Yelp users might not be familiar with rating terminology and therefore could draw incorrect conclusions.
David Matthews, the association’s general counsel, also said the timing of postings is crucial because restaurants often correct findings and generate different ratings after a re-inspection.
Luther Lowe, Yelp’s director of public policy said putting health scores and inspection results in an accessible place where consumers already are searching for restaurant information makes a lot more sense than “relying on those clunky (health department) dot-gov websites.”
Chicago-based El Cubano Wholesale Meats is recalling 169,620 pounds of beef products that may be contaminated with E. coli O157:H7 according to the Illinois Department of Agriculture.
The products subject to recall bear the establishment number “EST. 4653a” inside the USDA mark of inspection and establishment name “Iowa Best Beef”. The products were distributed by establishment “El Cubano” to retail stores and restaurants in Chicago.
Labels of the products have a “For Cooking Only” instructional statement. Product bearing the instructional or disclaimer statement can only be distributed to other official/inspected establishments that have an appropriate production process. Such a disclaimer is an indication that the product has not been tested for E. coli O157:H7 and implies that the pathogen may be a food safety hazard reasonably likely to occur in the product in the absence of controls.
The problem was discovered by IDOA personnel during routine inspection. The Illinois Department of Agriculture is concerned that some product may be frozen in restaurants/retail store freezers.
The company is voluntarily recalling approximately 242,000 cases of select code dates and manufacturing codes of the Original flavor of Kraft Macaroni & Cheese Dinner – due to the possibility that some boxes may contain small pieces of metal.
Kraft Foods Group is voluntarily recalling approximately 242,000 cases of select code dates and manufacturing codes of the Original flavor of Kraft Macaroni & Cheese Dinner – due to the possibility that some boxes may contain small pieces of metal.
Approximately 6.5 million boxes of original flavor Kraft Macaroni & Cheese are involved in the recall.
The recalled product is limited to the 7.25-oz. size of the Original flavor of boxed dinner with the “Best When Used By” dates of September 18, 2015 through October 11, 2015, with the code “C2” directly below the date on each individual box. The “C2” refers to a specific production line on which the affected product was made.
Some of these products have also been packed in multi-pack units that have a range of different code dates and manufacturing codes on the external packaging (box or shrink-wrap), depending on the package configuration (see table).
Recalled product was shipped to customers in the U.S. and several other countries, excluding Canada. The affected dates of this product were sold in only these four configurations:
7.25 oz. box, Original flavor
3-pack box of those 7.25 oz. boxes Original flavor
4-pack shrink-wrap of those 7.25 oz. boxes, Original flavor
5-pack shrink-wrap of those 7.25 oz. boxes, Original flavor
No other sizes, varieties or pasta shapes and no other packaging configurations are included in this recall. And no products with manufacturing codes other than “C2” below the code date on the individual box are included in this recall.
Kraft has received eight consumer contacts about this product from the impacted line within this range of code dates and no injuries have been reported. The recalled product was shipped by Kraft to customers nationwide in the U.S. The product was also distributed to Puerto Rico and some Caribbean and South American countries — but not to Canada.
Consumers who purchased this product should not eat it. They should return it to the store where purchased for an exchange or full refund. Consumers also can contact Kraft Foods Consumer Relations at 1-800-816-9432 between 9 am and 6 pm (Eastern) for a full refund.
Millennials are definitely changing the landscape of the food industry. What do they care about when it comes to food, and what does this mean for food manufacturers?
We’ve all heard the latest trends regarding that hard-to-reach audience we’ve dubbed the Millennials (those born roughly between the years 1980 and the early 2000s). And with so many how-to articles out there, it’s hard to really understand who these folks are and what they want. Here are just a few fun facts about this generation: 50 percent consider themselves politically unaffiliated, they have the highest average number of Facebook friends, 55 percent have posted a selfie or two to social media sites, and there are roughly 80 million of them. This makes Millennials the biggest generation thus far. And one thing is for certain, based on research, they are definitely changing the landscape of the food industry. So what do Millennials care about when it comes to food?
Millennials care about quality and sustainability
According to a 2014 study by the International Food Council (IFC), Millennials have the highest level of awareness out of any age group when it comes to food sustainability, and they are willing to pay more for it. And when it comes to quality vs. price, Millennials are more apt to be loyal to a brand deemed to have quality products as opposed to a brand that has a better price point.
Quality versus price for Millennials (Image courtesy of Business Insider via Goldman Sachs)
Take McDonald’s for example. In August of 2013, the fast-food chain reported a 13 percent decline in consumption for people between the ages of 19-21 since 2011. And while Millennials are still dinning out, they are opting for franchises like Chipotle and Five Guys. Why? These chains pride themselves on using local producers and sustainable food items, which makes paying that extra $2.00 for guacamole not so bad to this generation.
Additionally, Millennials are more apt to choose products that are socially responsible and produce lower carbon footprints. For example, Millennials are now paying attention to how much energy, water and effort it takes to grow, manufacture and transport food, including the packaging process. And as this environmentally friendly generation matures and moves into prime spending age, manufacturers will need to evolve the packaging of food products to ensure they are created with eco-friendly and recyclable materials if they wish to appeal to these folks.
Millennials care about their health
This generation, as research states, is more aware of their health than any other generation thus far, especially when it comes to what goes into their bodies. Locally grown, cage-free, all-natural, organic—these are all terms Millennials tend to gravitate towards when making food choices. As a result, organic coffee shops are popping up everywhere, farm-to-table restaurants are all the rage, and even private label brands are seeing increases in sales, with Millennials opting for those over national brands due to the perception that these labels are more innovative.
Millennials are also reading labels and are more aware of what the items on the labels mean—they understand the ingredients and what goes into their food more so than their parents and grandparents. As a result, we’re seeing an increase in natural and organic claims as we navigate through the grocery aisles.
Graphic showing wellness stats for Millennials (Image courtesy of Bushiness Insider via Goldman Sachs)
What this means for food manufacturers
Food manufacturers have an interesting challenge ahead, but also a great opportunity. The ones that will ultimately gain popularity among Millennials will be those that are willing to innovate while staying authentic. Millennials not only value the transparency of brands, they are also aware of shortcomings when it comes to unsubstantiated claims. Food manufacturers must now walk the line between making all-natural and sustainable product claims, and being 100 percent truthful in their statements. When it comes down to it, Millennials will do the research, read the labels and uncover the truth.
So how do you appeal to Millennials, while also mitigating the risks when it comes to labeling your product natural, organic or GMO-free? To answer tough questions like this, TraceGains got the inside scoop from Attorney Antonio Gallegos, who advises on compliance with regulations administered by the FDA, FTC, USDA and similar state-level agencies, and co-produced a guidance report. Use this free Natural Labeling Guidance Report to help you make informed decisions in the future for your products. Do you have additional tips for reaching Millennials? Leave a comment below and let us know!
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Individuals may opt-out of 3rd Party Cookies used on IPC websites by adjusting your cookie preferences through this Cookie Preferences tool, or by setting web browser settings to refuse cookies and similar tracking mechanisms. Please note that web browsers operate using different identifiers. As such, you must adjust your settings in each web browser and for each computer or device on which you would like to opt-out on. Further, if you simply delete your cookies, you will need to remove cookies from your device after every visit to the websites. You may download a browser plugin that will help you maintain your opt-out choices by visiting www.aboutads.info/pmc. You may block cookies entirely by disabling cookie use in your browser or by setting your browser to ask for your permission before setting a cookie. Blocking cookies entirely may cause some websites to work incorrectly or less effectively.
The use of online tracking mechanisms by third parties is subject to those third parties’ own privacy policies, and not this Policy. If you prefer to prevent third parties from setting and accessing cookies on your computer, you may set your browser to block all cookies. Additionally, you may remove yourself from the targeted advertising of companies within the Network Advertising Initiative by opting out here, or of companies participating in the Digital Advertising Alliance program by opting out here.
