Tag Archives: Internet of Things

Jordan Anderson, PAR Technology Corp.
FST Soapbox

How the IoT Influences Restaurant Food Safety & Management

By Jordan Anderson
2 Comments
Jordan Anderson, PAR Technology Corp.

The Internet of Things (IoT) is changing the way restaurants do business in 2017. Today, business owners can trace products from point-of-purchase to their doorstep using IoT devices that monitor their location and more importantly, their temperature along the way. These devices are helping keep food safe, streamlining inventory management and giving owners the real-time information they need when managing multiple locations.

Monitoring Food Safety

Nothing gets the attention of a restaurant owner quicker than a foodborne illness outbreak. When it happens, they need to know which products were involved.

IoT devices allow owners to track their food from the time they order to the time it arrives. Even in the back of a tractor-trailer rolling down the highway, owners can check to see the temperature of their food, and can obtain the data trail during its entire journey to see how it was handled, and to ensure safety standards were met.

This data is especially important since the U.S. Federal Government enacted the Food Safety Modernization Act (FSMA) in 2011, which intends to protect public health by reinforcing the U.S. food safety program. Food-based businesses are now required to establish preventative control systems modeled after HACCP (Hazard Analysis and Critical Control Points) guidelines and prove their compliance by maintaining at least two-years of documentation.

Traceability measures utilizing IoT efficiently gathers and manages this information, giving owners the peace of mind they need to ensure their food has been handled properly. Not only that, but they have the data to prove it.

Inventory Control and Management

IoT devices help manage the cost of inventory by providing the real-time data that owners need when ordering stock and forecasting needs based on their menu. The data collected by the IoT devices ensures the freshest ingredients are available for dishes, and expired products are disposed of properly.

Tracking inventory from farm-to-fork prevents food waste, deters in-house theft and helps manage the cost of inventory.

Other questions and action items that IoT devices can help manage include:

  • Who placed the order, authorized the purchase, and accepted the delivery?
  • What was ordered and what are the products’ proper temperature ranges?
  • When did the order take place and when did it arrive? When is its expiration date?
  • What is the origin of the product and how did it travel to get to you?

This can help specifically within the restaurant retail market where pick-up and deliveries are becoming more prevalent.

For example: If a customer changes their scheduled pick-up, or drop-off times, retailers must have technology in place that will monitor food safety best practices. Deli, produce and dairy related products could use pre-determined checklists that will verify items were picked correctly, bagged properly and temperatures are checked to FDA regulated standards. While FDA regulations pertaining to FSMA are stricter than ever, it has never been more important for food safety technology to be integrated within the adoption of omnichannel restaurant practices. The likes of digitalized checklist management, temperature control and traceability will have a tremendous impact on continued growth and service within the marketplace.

IoT Devices and Temperature Control

Utilizing the IoT is a critical aspect of quality control. These devices are equipped with a temperature probe, barcode scanner and RFID infrared temperature reader that monitors and tracks your food throughout its journey in the supply chain.

Here’s how it works:

  • The probe, infrared and RFID scanner track and measure the temperature of each product.
  • The IoT software prompts employees to complete checklists, including temperature checks on a regular basis.
  • Each time the data is collected, it is immediately uploaded to a secure cloud and is accessible anytime, from anywhere.
  • While in the cloud, you can customize, store, filter and analyze the information.
  • Users are alerted immediately if any steps are overlooked, like non-observed items, missed checklists and violations, in addition to any corrective actions that address temperature concerns.
  • Should an issue arise, you have the detailed, automated audit trail to prove your company followed proper food safety protocol.

IoT Devices Can Create Modern Dining Experiences

Aside from helping to streamline and manage day-to-day operations, IoT devices can create a unique dining experience for your customers.

For example, if you love seafood – some restaurants are using IoT devices to track where and when seafood is harvested. One example of this kind of initiative is the Boat-to-Plate project funded by a grant from the Mid-Coast Fishermen’s Association. This project developed an app for anglers to upload information regarding their catch. Restaurant owners are using IoT information like this to create unique dining experiences.

IoT and You

How do you plan to use IoT technology in 2017? Integrating IoT practices gives your business the food safety solution needed to help keep food safe, improve supply chain traceability, manage your inventory and gain better control over your bottom-line.

Judy Black, Rentokil
Bug Bytes

How the Internet of Things Helps Pest Management in Food Processing

By Judy Black
1 Comment
Judy Black, Rentokil

As the applications of connected devices continues to drive innovation and create exciting possibilities throughout the food processing industry, the impact of the Internet of Things (IoT) on pest management in the food supply chain is already easy to recognize. An ecosystem of connected devices streamlines several processes that are integral to an effective integrated pest management plan, providing convenience and saving time for both food manufacturers and their pest management partners. From creating a smart network of devices that detect changes and track movement in the pest population to seamless reporting procedures that cut down on paperwork, we’re already seeing the benefits of a more connected world on a very important aspect of food safety. At the ground level—often quite literally—we have networked traps for pests ranging from stored product insects to rodents. Each trap tracks the pests it captures and reports its readings to a central hub in real time, providing an instant snapshot of changes in the pest population and triggering notifications when that population exceeds pre-set parameters—well before the pests create an issue. Beyond knowing when a pest population increases in a facility, this network of connected monitoring devices can pinpoint where those pests are congregating, allowing the facility’s pest management partner to identify and eliminate the source of the issue quickly.

Beyond those devices on the front lines, the IoT also has a major impact on the behind-the-scenes management of pest management processes. With the increase in reporting requirements brought on by the adoption of FSMA earlier in the decade came a lot of new paperwork for food manufacturers. On the pest management front, the paper trail required to track the steps taken to reduce the risk of pest infestation represents a significant commitment of time and effort on the part of facility managers. Working with a pest management partner that understands the opportunities connected devices provide means less paperwork; a centralized online hub allows facility managers to review their partner’s recommendations, indicate the steps they’ve taken to address issues and close the loop without having to touch a file cabinet.

The availability of this pest-tracking data allows forward-thinking pest management companies to be more efficient and better informed. By compiling and analyzing this data, they can identify regional trends in pest populations, allowing them to be better prepared to recognize and resolve pest issues early and to stay ahead of cyclical fluctuations in the pest population.

We often talk about technology in terms of the impact it will have in the future, but in the pest management business, we’re already seeing the benefits of a connected ecosystem of devices. While the technology will continue to evolve and improve, it’s important for food manufacturers to recognize the benefits of working with a pest management partner that embraces the IoT. By streamlining and centralizing the processes of monitoring and reporting on pest management practices, this technology saves time and reduces the risks pests pose throughout the food supply chain.

Clive Longbottom, Quocirca

The Internet of Things: What the Future Holds

By Clive Longbottom
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Clive Longbottom, Quocirca

While the Internet of Things (IoT) is already having a major impact on safety in the food supply chain we’re only just scratching the surface of what connected devices can do to make the industry safer and more efficient. What strikes us as unique and innovative today will likely become standard across the food industry in the years to come as we find new and better ways to apply the technology in all aspects of the business.

One area we can expect to see the impact of the IoT grow is in a broader adoption of automation across the food supply chain. In the context of farming, we’re likely to see autonomous tractors supplant manually driven tractors as the primary equipment used to prepare land. Automated aerial drones will be able to assess the health of crops and deliver highly targeted applications of fertilizers, insecticides and weed killers to cut down on damage caused to crops by excessive use of those products. Transportation, too, is likely to see the impact of automation as driverless trucks take on the majority of shipments of goods.

Another key benefit the IoT will bring to the food industry is improved access to valuable data and in-depth analysis. This will allow more accurate tracking of shipments, better monitoring of quality throughout the supply chain and more useful prediction of potential problems. It’s here that we’re likely to see the biggest impact on pest management, as a broad network of connected sensors will be better able to identify and track pest populations, monitoring their movement and growth in a way that allows pest management professionals to target treatments more effectively. A recent survey of food professionals conducted by Quocirca and commissioned by Rentokil Initial shows that 20% of respondents think IoT will help them deal with cyclical problems such as pest swarms and seasonal flooding, while 19% believe it will provide the most benefit by alerting them to immediate issues such as unexpected pest infestations.

One thing we know for sure is that the technology will become more widely adopted throughout the industry as innovation drives costs down. Initially it will be difficult for smaller organizations with lower margins to invest in cutting edge technology, but as iteration and innovation push the boundaries of what IoT can do, they will also make more basic applications more affordable, as we’ve seen with technology across many industries in recent years.

While it’s easy to speculate and imagine a sci-fi-inspired future of driverless trucks, automated farm machines and limitless access to deep analytics, accurately predicting the exact applications of the IoT as it develops proves more difficult. What we do know is that we can expect the adoption of these technologies to grow at an increasing rate as more innovative and cost effective applications of the IoT are developed.

John Sammon, ParTech
FST Soapbox

Keeping Food Safe using IoT in the Digital Supply Chain

By John Sammon III
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John Sammon, ParTech

Technology advancement continues to mature at a fairly predictable rate in terms of processing speed, size, battery life and perhaps most importantly, costs. Whereas 100 years ago the telephone, followed by the radio, were just being invented, today we are steadily marching toward a 100 gigabyte / second transfer rate. These conditions are what originally launched the Information Age and it now clears a path for 50 billion connected devices in the next three to five years.

To me, “Internet of Things” (IoT) is one of those catch-all phrases that encompasses so many different technologies, value propositions and solution sets. This means that when we discuss IoT, we can be talking about a device in your home or a device used to monitor the stability of a section of the Alaskan pipeline between Coldfoot and Deadhorse. Therefore, we should condense the topic at hand down to cold chain logistics and IoT.

The cold chain is an uninterrupted supply chain we control so temperature is maintained to ensure both quality and safety of food. This includes all segments of food production, transport, warehousing, distribution, handling, preparation and storage.

Environmental conditions are essential in both quality and safety for proper food logistics, and therefore this industry was among the first to proliferate IoT. It began 15 years ago in the “over the road” and “rail” transport space when companies began to use satellite and cellular technologies to track and monitor the status, well-being and health of temperature-controlled cargos. The real-time nature of these solutions and the cloud-based historical records were the foundation of IoT as we understand it today.

Whereas these earlier solutions focused on the segments of supply chain where risks are most high, today IoT technology is implemented from source to destination. Smart devices are showing up all over the supply chain. These independent devices can work independently or collectively to capture and even halt food contamination before it happens. Temperature is essential, but more and more food safety IoT will detect gases, along with other environmental conditions that can predict and accurately report the evidence of pathogens.

But what is driving the IoT adoption? How do these disparate technologies come together in a cohesive way to build solutions that are proficient and economical? And perhaps most importantly, what is next?

Why

Consumer demand for fresher, safer and responsibly sourced foods are driving much of the IoT adoption. More retailers are focusing on customer loyalty and trust as key metrics for success. So whether it is blueberries 12 months out of the year, or whole meal replacements such as a vegetarian lasagna, people want more than low cost; they= want transparency and quality. This demand drives behavior throughout the supply chain.

How

The technology required to make this happen is ubiquitous and indeed, fascinating. Starting with the sensor technology first, we are seeing more “things” that can detect. In addition, the intelligence embedded in the devices provides accurate performance while preserving battery life, by reporting on exceptions.

The delivery of information has improved with multi- modes using cellular, Wi-Fi, Bluetooth, RFID, and various other scan/read technologies. Wireless is everywhere.

We are also seeing the explosion of APIs in all IoT solution sets. API stands for “Application Programing Interface”. Web APIs are a framework that allows for future functionality within applications. APIs allow the building of HTTP services that are compatible with a broad range of clients (sensors, mobile devices and browsers). This framework sets a standard for how different components of software should interact with one another.

The development and advancement of cloud technology acts as the backbone of all IoT. These central repositories of data (which becomes information) virtually never go down, are endlessly scalable and elastic without which there would be no internet.

Lastly, we have mobility. Mobility can be wearable or a handheld. The app plays a critical role in the proliferation of IoT. Smart devices are essential to solutions when stakeholders are everywhere throughout the supply chain. The application to see real-time information and track progress lives in Google Play and iTunes stores. Mobility coupled with wireless allows for real-time alerting and alarming directly to responsible stakeholders.

What’s Next

I believe that we will begin to see more “Solutions of Solutions”: Systems created out of many different technologies that when brought together generate widespread value.

As an example, global sourcing coupled with sophisticated, informed consumers has yielded technologies such as IBM’s Blockchain, which is designed for a single version of truth about a product from source to origin. Similar to Bitcoin, this technology allows for a decentralized exchange of valuable information whereby all participants benefit in the sharing of data.

The largest U.S.-based retailers are investing millions of dollars in these traceability technologies, not just to protect their brands, but because consumers expect transparency, demand quality and seek sustainability. The laws of economics (supply and demand) dictate that those that source these foods, such as meats, fishes, fruits and vegetables, must then also invest in technologies that share data.

However, because the Blockchain concept is designed such that no one single entity controls enterprise-wide information, the entire supply chain becomes transparent, which yields trust that everyone owns access and visibility. Each source of data in the chain is interdependent upon other sources, therefore all are compelled to behave rationally and responsibly. At its foundation, Blockchain is a database of information from (n) sources whereby a decentralized structure yields shared values for all stakeholders.

Judy Black, Rentokil
FST Soapbox

What Is the Internet of Things and How Does It Impact Food Safety?

By Judy Black
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Judy Black, Rentokil

The Internet of Things (IoT) is a category of objects or devices—things—equipped with electronics and online capabilities that let them communicate data to computers and other networked devices. In the home, this may take the form of smart locks that can be controlled via the homeowner’s work computer or a Wi-Fi-enabled thermostat, allowing the user to monitor and control the temperature of their home from a smartphone app. While the in-home applications of IoT may get more consumer attention, many of its most interesting applications are happening in the business and industrial world.

You may have seen TV ads from General Electric or IBM promoting their work on networks of connected trains, semi-trucks and warehouses that communicate precise tracking of cargo and packages in shipping. As more industries begin to see how big data and instant communication can improve their efficiency, IoT is quickly catching on in many fields, including the food business. Indeed, those involved in shipping raw materials or finished food products are likely familiar with the IoT’s impact on the supply chain. The rest of the food industry isn’t far behind, as more than 57% of respondents to a recent survey of food professionals conducted by Quocirca indicated IoT has already impacted their organization.

From farm to fork, connected devices are collecting data and sharing it through centralized networks that help the industry better manage supplies and finished food products. Sensors in the ground can measure moisture levels and regulate irrigation systems to ensure no crops receive too much or too little water and keep farmers informed on soil conditions in real time. At the warehouse level, incoming and outgoing food products can be tagged and scanned to automatically track data like the farm of origin or any other information required by law. In any phase of the supply chain, IoT may take the form of smart pest control devices specifying when they need service or when something has been captured in a trap.

We’re still in the early stages of IoT’s deployment throughout the food industry, but its benefits are already showing up in better food safety practices and a more efficient supply chain, both of which help to cut down on waste and reduce risk. This network of connected devices and centralized hubs for data analysis will only grow in importance as the technology develops and drives innovation in how we can use this data to improve every aspect of the business.

Food Safety Tech

Internet of Things to Have Major Impact on Food Safety

By Food Safety Tech Staff
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Food Safety Tech

The Internet of Things (IoT) is increasingly becoming a buzzword across industries. More recently the connection is being made in the food industry, as the IoT is expected to transform how food companies use and process information. A new complimentary webinar series will examine the impact of this movement from the farm to the point of purchase. In part one of the series, experts from Rentokil Steritech, Rentokil Initial and Google will share insights about the IoT’s impact on the food industry and how companies can collect and process the information in a meaningful way for use in making business decisions.

Register for the event: IoT—What It Is and How It Is Impacting Food Safety

Jeff Rieger, Digi International
Retail Food Safety Forum

IoT a Key Ingredient for Food Safety

By Jeff Rieger
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Jeff Rieger, Digi International

The Internet of Things (IoT) is the concept that everything will one day be connected, similar to when computers became networked and connected with the internet. A sensor in a walk-in freezer is now smart enough to communicate directly with the smartphone in your pocket and a computer at the office, all in real-time. This is what IoT is all about, bringing more information to our fingertips in order to make faster, more informed decisions.

These new technologies are beginning to intersect and create new solutions to old problems, such as periodically monitoring the temperature of equipment in a restaurant or the trailer of a refrigerated truck. Savvy operators who understand changing food safety regulatory demands are driving the adoption of these technologies that ease the transition towards ongoing compliance. Food safety technology is changing, and what follows are a few of the driving forces.

Smartphones, Tablets and Cloud Computing Create Ready-made Environment

Apple launched the first iPhone in 2007 and within six years, 50% of the U.S. population was using a smartphone and/or tablet. Another market event that helped create the foundation for IoT was the growth of the “cloud” model where organizations could “rent” hardware, software and data storage. When coupled with new affordable wireless networking capabilities (WiFi, Bluetooth) and expanded cellular coverage at decreased cost rates for data, it became economically viable for nearly any size company operating in the foodservice industry to collect, store and access data.

Over the course of the last decade, we’ve become more comfortable living in a connected world and, as the technology has matured, businesses started to look at how smart devices could be used to improve operational efficiency and outdated food safety protocols. Instead of manually checking equipment temperatures, wireless sensors are now connecting refrigerators and other temperature controlled environments to the cloud. Any operator with a smartphone is now able to view these temperatures (or receive alerts) in real-time to ensure equipment and product temperatures meet company standards and local regulatory requirements.

Heightened Diligence by Oversight Agencies, Increased Consumer Activism and Brand Protection Concern

The responsibility for food safety spans both national (FDA/USDA/CDC) and local (state and county health department) organizations. FSMA has widened these responsibilities across the cold chain. With limited resources, operators are being asked to adopt new regulations and do their part to ensure the integrity of the product that is being stored and/or transported.

In addition, consumers have become increasingly self-aware regarding various food-related issues, including oversight and traceability (i.e.  labeling, processing, etc.). This same general trend can be seen where consumers are now expecting ongoing food safety inspections and access to inspection results online. This puts more pressure on operators to ensure guidelines are met and inspections are passed.

Finally, restaurants are becoming more proactive in protecting their brand. The idea of keeping any incidents limited to the awareness of only the few that were involved is a thing of the past. Forward-thinking restaurants realize that social media has changed the landscape, and what was once a single-store minor infraction can now cause franchise-wide problems. Additionally, food safety is just good business. Restaurants have moved beyond following procedures as a necessary hurdle to now actively following and implementing best practices and policies in order to achieve operational efficiency and elevate their brand reputation.

IoT the Enabler of a Data-driven Business

Simply put, the internet has reshaped all businesses, so why not restaurants and the cold chain? With the availability of “ready-made tech”, sensors can connect to front-of-house and back-of-house environments to monitor temperature (frozen, refrigerated, ambient, hot-holding) in all types of equipment (walk-in refrigerators and freezers, under-counter coolers, showcase units and sandwich lines)  to continuously and wirelessly monitor temperature and send alerts if the proper temperature is not maintained.

Data gathering can also be extended to incorporate digital task management capabilities to replace traditional Hazard Analysis and Critical Control Points (HACCP) manual logbooks and simplify daily restaurant tasks. Organizations can streamline manual operational checklists and provide insight to managers on how well their teams are adhering to restaurant guidelines.

Restaurants now have an important tool to address the two sides of food safety—prevention and traceability. Additionally, through capturing larger data sets, restaurants can move from anecdotal guesswork to implementing data-based best practices. The ingredients are now in place for restaurants to offer the highest levels of food safety and quality that the industry has ever enjoyed.

AgPulse, Mist Labs

The Internet of Things Leverages Data for Smarter Farming

By Maria Fontanazza
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AgPulse, Mist Labs

Water consumption is a significant concern in the agricultural industry. As farmers face the challenges of long-lasting droughts and high prices for water use, finding ways to conserve water without threatening crops is a high priority.

Mist Labs has developed a technology platform called AgPulse that allows farmers to track their plants and irrigation systems. The technology consists of a set of wireless devices that can be deployed throughout the farm (or more than one location). It tracks data such as irrigation flow information, how much water is going into plants, and how much sun is hitting the plants. The information is fed through a web dashboard in real time, and allows the tracking of historical information for analysis of trends.

Matt Kresse, CEO of Mist Labs, sat down with Food Safety Tech to discuss the AgPulse platform, which also recently won the Proto Labs Cool Idea! Award.

Food Safety Tech: You mentioned that Mist Labs is targeting selling to farmers mainly in the California area. Are you targeting farms of a specific size?

Matt Kresse: Our target initially is large farms, which happened to be first folks with whom we were connected. It might have something to do with the fact that very large farms often have researchers as part of their staff who are most familiar with how to make use of the new data sources that we’re providing. They have also challenges, such as high-level managers who are overseeing many farms, sometimes multiple farms not even in California but worldwide. We’re addressing [a problem they face]—they’re giving prescriptions for how much watering their fields should be getting in the weeks and months ahead. And then there are actual field workers who are doing the surprisingly manual process of opening and closing valves by hand for irrigating blocks on their field, and they’re recording everything on pieces of paper and reporting back. We’re finding that when they do small scale measurements using [instruments] similar to a flow meter and moisture sensors, there’s a large amount of discrepancies between how much they’re prescribing to put on the field and h w much they’re actually putting on the field—it’s anywhere from a 10%–50% discrepancy. That’s’ a problem and can lead to water waste and negative crop outcomes. Particularly with types of crops like fruit and nut crops, if you over-water, it can ruin a crop due to altering the flavor in an unideal way.

Food Safety Tech: Using AgPulse, what’s the technology differentiator versus other current methods?

Kresse: There are not a lot of competitors doing specifically what we’re doing. At best, farms will have a flow meter solution installed on the water main—a large water pipe about 3–4 inches—and that provides water for a very large area or the entire farm. But that doesn’t give you a good sense for how much the individual rows/plants are getting—and that’s what’s really important for the farmer. Our first device can be installed directly in the row, so it connects with the micro-irrigation tubing (it’s very compact). There are other flow meters sized so they can connect with a half-inch or three-quarter inch drip tube, but ours is a really low-profile design so that it can be easily connected with tubing. It avoids a problem when [farmers are] trying to bulk their flow meters in individual rows, [which can cause them to] get wrapped up with the harvesting machinery, and get ripped out, ruining the devices at the end of every year.

"Our low-profile devices are designed to go very close to the plant itself. It’s a long-range, wireless device, so it’s a minimal network deployment—you just put the devices in, and we have one hub that you can place pretty much anywhere in your field. The flow meters send the data to one hub—it’s a very simple deployment in that sense."
“Our low-profile devices are designed to go very close to the plant itself. It’s a long-range, wireless device, so it’s a minimal network deployment—you just put the devices in, and we have one hub that you can place pretty much anywhere in your field. The flow meters send the data to one hub—it’s a very simple deployment in that sense,” says Matt Kresse.

The other thing that no one else is doing: The device has a solar panel to track the solar energy that’s hitting the plant. The growers are placing the device under the canopies of the plant. We’re doing mostly trees and vines. Farmers are very interested in tracking the canopies of the plant over course of the season. This will impact how much they choose to water, when to fertilize, and when to harvest. Messing this up can really impact quality of crop.

Our device is permanently underneath the canopy and sees how much sun information is captured in real time. As the canopy expands and the sun moves over the field over the course of the day, we can track that sun-to-shade ratio. The shade ratio will get bigger as the canopy expands. It gives a nice metric to compare March to July, for example. This is a brand new [feature], and something growers are as excited about as we are—having the real-time flow information.

“The device combines providing data on irrigation and tracking the plant growth. It’s not just a flow meter.” –Matt Kresse, CEO, Mist Labs

Food Safety Tech: How does the use of this technology simplify the entire process for growers?

Kresse: Growers we deal with are sophisticated and are trying to apply deficit irrigation strategies: You water more during an early part of the season and then later in the season, so you cut water at a specific time—it’s what they call applying water stress. That [process] pulls in nutrients from the canopy to the fruit and improves the quality of the fruit by a lot. But doing this requires a precise understanding of how much water is in the plant and being applied to the plant, and how much water stress it’s under. Right now, it’s a manual process, both the watering and the reporting of the watering, so any discrepancies impacts their ability to apply deficit irrigation strategies successfully.

We’re shining a light on this whole process and making it very simple, and reporting out is completely automated for them, so this will greatly simplify the ability to successfully implement deficit irrigation and it’s also in a scalable fashion. If they want to do in another field, it’s just a matter of installing a couple more devices, and the installation process takes minutes.

We can also alert the farmer to leakages or blockages, because we’re tracking the watering over long periods of time. When there’s a sudden increase in the flow rate (or a decrease) that means something most likely happened to the watering structure itself. Leaks can often affect more than 1000 acres—a leak in the corner of your farm could go unnoticed for a while,  which might ruin that portion of the crop and is wasting a lot water. [Combine] that with tracking the actual health of the watering structure and the ability to employ deficit irrigation across the entire farm, and we’re comfortable saying that farmers can see about a 20% water savings and improvement of crop yields by around 10%.

The Future of Technology, Compliance and Food Safety

By Jason Dea
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There is no question that we are in the midst of a unique time period in history. Technology is continuing to innovate at an increasingly rapid rate, which has led to drastic changes that affect nearly every corner of day-to-day life. From the way we find information to our food choices, technology is influencing our lives in new ways.

The Rise of the Internet

Mary Meeker, the venture capitalist who was dubbed the “Queen of the Internet” more than 15 years ago, has described the current Internet age as a period of reimagining. At the heart of this reimagining has been the rapid growth, maturity and adoption of the Internet and Internet-enabled technologies.

In her most recent 2015 research, Meeker published some fascinating statistics. The number of people online has ballooned more 80 times, from a user base of a mere 35 million in 1995 to a staggering 2.8 billion users in less than 20 years. This figure translates into nearly 40% of the total global population.

InternetUsers_2014
A breakdown of the 2.8 billion Internet users in 2014. This figure (39% global penetration) exploded from the approximately 35 million users in 1995. Source: Internet Trends 2015 – Code Conference

It hasn’t just been the volume of usage that has evolved radically. The nature by which those billions of users are signing online has also changed. It’s hard to believe that the original iPhone was released in 2007, less than 10 years ago. In that time, the mobile Internet has gone from a novelty to a necessity for many of us in our daily lives. This smartphone adoption has fueled Internet use and has drastically increased the ease with which consumers can get online.

Reimagining Communication and Compliance

The result of our new “always-on,” globally connected world (to borrow Meeker’s term) is a complete reimagining of communication. Consumers expect a velocity and volume of communication that the world has never before experienced. We now take for granted that we can reach friends, family and acquaintances anywhere in the world—at any time—in an instant. This has also drastically changed our expectations of business relationships.

Consumers in an ever-connected world have an expectation of availability and transparency of information from the brands with which they interact and the establishments they frequent. What this means for businesses is that customers expect to have a degree of access to business data that they’ve never asked for previously.

A tangible side effect of this desire for data transparency can be seen within the regulatory environment that organizations operate. Governments and regulatory bodies have increased their expectations of data access and availability over time, resulting in more stringent regulations across the board.

Research from Enhesa shows that the regulatory growth rate is nearly as staggering as Internet growth rates. According to the firm’s research, from 2007–2014 regulatory increases by region were as follows:

  • North America: +146%
  • Europe: +206%
  • Asia: +104%

Impact on Food Safety: Consumer Engagement and Regulatory Growth

One particular area of regulatory growth has occurred within the food and beverage sector. Arguably no product category has a more direct impact on consumers than food, as it literally fuels us each day. It’s no wonder that in an environment of increasing regulations and more empowered consumers that food quality and food safety are under increased scrutiny.

In today’s environment, it becomes much more challenging to brush aside product recalls and food safety incidents or bury these stories in specialized media. The latest news is not just a fleeting negative headline. In a worst-case scenario these incidents are viral, voracious and more shareable than ever before. From Listeria outbreaks to contaminated meat to questionable farming practices—when fueled by the Internet, the negative branding impact of these stories can be staggering. Consumers are paying attention and engaging with these stories—for example, during a Listeria or Salmonella outbreak, online searches for these terms significantly rise.

The rise of hyper-aware consumers has had a measurable impact. As a result, governments have been quick to respond and have beefed up existing regulations for the food and beverage sector via FSMA and GFSI.

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